FOX Sports Networks PR Blog: HS Football Star Announces College Choice LIVE on FS South; Ratings and Web Traffic Soar

Left to right: Aysha Jenkins (sister) Ronald Jenkins (father), Phyleshia Jenkins (mother),

Jordan Jenkins, Scout.com national recruiting analyst Chad Simmons, host Tom Hart

Five Star Recruit Jordan Jenkins Picks Georgia Live on FOX Sports South's NEW College Football Show: Next Class 2012

The show earned a 63% higher ratings than any episode of the show during the college football season.

Content related to Jenkin's decision, as well as from Scout.com, drove increases in pageviews, monthly uniques, and video impressions for FOXSportsSouth.com

Hamilton, Ga. high school football star Jordan Jenkins, the country’s No. 30 overall prospect and the No. 5 defensive end according to Scout.com, announced that he will play college football at the University of Georgia on The NEW College Football Show: Next Class 2012 on FOX Sports South in the show’s first episode on Monday, January 9. FOX Sports South utilized all platforms to maximize its coverage of The NEW College Football Show: Next Class 2012 with a strategic scheduling, topical promos, a dedicated web page and increased social media, resulting in a strong rating, a bump in social media activity and coverage from regional blogs and the Atlanta Journal-Constitution.

Programming and Studio Programming

· Through a strong relationship with Scout.com national recruiting analyst Chad Simmons, the FOX Sports South studio programming team was able to secure Jordan Jenkins’ announcement of his college choice to be made live on The NEW College Football Show: Next Class 2012. Originally scheduled to debut on January 11, the programming department strategically rescheduled the show’s first episode to air on Monday, January 9, just before the BCS Championship game.

· The debut of The NEW College Football Show: Next Class 2012 earned a rating 63% higher than any episode of the show during the college football season.

OAP

· Tune-in spots for the debut of The NEW College Football Show: Next Class 2012 included promotion of Jordan Jenkins announcing his decision live on FOX Sports South just before the BCS Championship game.

· Additional spots continue to run on FOX Sports South promoting the shows’ remaining three episodes on January 18, January 25 and National Signing Day, February 1, all at 9 p.m. ET.

Web

· FOX Sports South created a web page dedicated to The NEW College Football Show: Next Class 2012 containing up-to-the minute news and video on prospects and commitments, analysis from Scout.com national recruiting analyst Chad Simmons and insight from Scout.com experts across the country. FOXSportsSouth.com continues to provide fans with all the information they need to become experts on their team’s recruiting class of 2012 through National Signing Day on February 1.

· Producers of the show quickly edited the last segment of the show with Jenkins’ announcement to immediately be posted on the dedicated page.

· With promotion of Jenkins’ decision and video of the announcement, FOXSportsSouth.com has seen soaring page views, uniques and video impressions through the first 10 days of January.

o More than 966,000 page views, meeting 90% of the entire month of December’s total

o 110,000 video impressions on Monday, January 9 and Tuesday, January 10, 51% more impressions than December’s total impressions

o 659,000 monthly uniques for January, 140% more than December’s monthly uniques

Social Media

· Pre-show and day-of messages were posted on the network and SEC Gridiron LIVE social media pages, totaling more than 71,000 Facebook fans and Twitter followers, to promote The NEW College Football Show: Next Class 2012 and Jordan Jenkins’ announcement.

· Through relationships with college football writers and bloggers, FOX Sports South secured placement of show information in the Atlanta Journal-Constitution and school blogs leading up to the show and after Jenkins’ announcement that he would attend Georgia. Contacts were also to encourage tweet about the show with provided information.