Generates Buzz, Reinforces Localism, Drives Tune-In
To build a sense of anticipation for the start of the 2011 Atlanta Braves season, FOX Sports South and SportSouth produced a series of on-air promotional spots to highlight the arrival of new manager Fredi Gonzalez, celebrate the loyalty of Braves fans across the region, and generate a buzz about the networks' 2011 coverage of the team.
Spots ran in marquee programming including NBA, NHL and college basketball game telecasts, such as ACC Sunday Night Hoops. Spots that do not include MLB game footage were pushed out on the networks' social media platforms, which include more than 45,000 fans and followers.
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