* Live Scores, Headlines on 11 Digital Billboards Across Atlanta
* First in Market to Utilize Live Streaming Technology
* Additional Rollout to FS North, FS West, FS Detroit and Other Regions Later This Month
FOX Sports South has incorporated live data streaming onto its digital billboards across the Atlanta metro area. The first in the market and the first of the Fox RSN's to utilize this technology, FOX Sports South is streaming live Atlanta Hawks game scores and Atlanta Braves Spring Training headlines from FOXSportsSouth.com. Braves game scores will stream live when the MLB regular season begins.
"Live data streaming on digital billboards allows us to deliver an up-to-the-second, targeted message to a captive audience. It is an exciting tactic aimed right at local sports fans," said Michael Brouder, director of marketing and on-air presentation.
More from the Atlanta Journal-Constitution and Sports Business Daily.
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