Wednesday, March 23, 2011

FOX Sports South "Glasses Cam" Gives Braves Fans Unique Perspective

Networks take Braves fans behind-the-scenes at Spring Training


Web feature showcases new technology, gives fans more access


FOX Sports South and SportSouth let Braves fans see through the eyes of Jason Heyward - literally.  The Braves standout donned the networks' sunglasses camera for part of a spring training workout, as he went through conditioning drills, stretched and talked with coaches. The content was turned into a web feature and will be used during Braves LIVE shows this season.



A content-specific promo aired during marquee programming, including NBA and NHL games, and links to the feature were pushed out on FOX Sports South and SportSouth's social media platforms, which reach more than 45,000 fans and followers

In addition, photographer Dan Greene talked wtih WAGA Fox 5, the Atlanta Fox affiliate, about the glasses camera technology for a feature on MyFOXAtlanta.com.

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