FOX Sports South Celebrates MLB's Civil Rights Game

FOX Sports South paid tribute to Major League Baseball's role in the Civil Rights Movement with live coverage of the fifth annual Civil Rights Game and pre-game ceremony on Sunday, May 14.  The network enhanced the gameday experience for viewers across the Southeast with an expanded, 60-minute Braves LIVE Pre-Game Show and exclusive web content showcasing some of the weekend's biggest events.

On-Air Coverage
* On-air guests including MLB Commissioner Bud Selig, Academy Award winner Morgan Freeman, Braves legend Hank Aaron and National Baseball Hall of Famer Ernie Banks (shown below with Braves LIVE host Fred Hickman and analyst Brian Jordan)

* Braves LIVE Pre-Game Show highlighted by uninterrupted coverage of the on-field ceremony honoring Beacon Award winners Freeman, Banks and Grammy-winning musician Carlos Santana

Exclusive Web Coverage

* Photo gallery of Civil Rights Weekend's events

* "Player's Perspective" featuring Braves LIVE analyst Brian Jordan's thoughts on the weekend

* Exclusive insight and analysis from FOXSportSouth.com's Jon Cooper

Marketing Support

* :30 promo placed in marquee programming including Braves telecasts

* Digital billboards across the Atlanta metro area promoting the Civil Rights Game

* Social media messaging touting on-air coverage and web exclusives