Wednesday, February 29, 2012

FOX Sports West Girls Launch in Southern California

After just three on-air appearances, the FOX Sports West Girls are taking Southern California by storm. In addition to offering a new dimension to FOX Sports West and PRIME TICKET, their social media presence has undoubtedly captivated SoCal sports fans with reactions like:

"I'm glad that you two try to reply to everyone's tweet. It makes us fans feel like we're actually part of it..." 

"Love the @FSWest_Girls...keep doing your thing, ladies! #MuchRespect."

While they have been interacting with fans for just two weeks, the SoCal natives have over 1100 "Likes" on Facebook and 350 followers on Twitter.

The Girls made their debut on Valentine's Day at the Children's Hospital Los Angeles to interact with patients and blood donors. Later that night, they appeared on the "Lakers Live" pre-game show to discuss their role in front of the regional sports networks' largest television audience.


Their second on-air interview and first interactive fan appearance took place this past Saturday at the Blackhawks vs Kings game. Following the interview, the Girls greeted fans in the STAPLES Center concourse by taking photos, signing autographs and even spending some quality time with Bailey, the Kings' beloved mascot. 

And most recently, the Girls made a brief appearance on last night's Clippers telecast, following a unique photo-op with the one and only, Billy Crystal.


Promo Shoots


With big assists from Urban Legends and Corporate Marketing, the Girls also took part in two days of photo shoots that spanned iconic landmarks across Los Angeles including: Griffith Park Observatory, Rodeo Drive in Beverly Hills, Venice Beach, STAPLES Center and of course the home of FS West and PRIME TICKET, the rooftop at the AT&T Center. 


A few of their behind the scenes videos can be seen here.


Viewer Reaction


Fan reaction has been extremely positive, here's just a sampling: 
                             

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