FOX Sports Florida / Sun Sports had a sizable presence at the NBA Jam Session in the Orange County Convention Center with an always buzzing booth in a prime location. The FOX Sports Florida / Sun Sports “Fantasy Play-by-Play Booth” gave fans a chance to choose between calling a Miami HEAT or Orlando Magic play. Their calls were recorded and uploaded to view later via FOXSportsFlorida.com. Throughout the five-day event that attracted thousands of visitors, Orlando Magic talent, the FOX Sports Florida Girls, as well as NBA Legends Spencer Haywood, Cedric Ceballos and Dale Ellis, appeared at the booth to sign autographs, take pictures and assist fans in calling plays. Additionally, the network handed out FOX Sports branded squeeze balls and pens to everyone who came by the booth.
Marketing
FOX Sports Florida / Sun Sports marketing efforts were ramped up in the weeks leading up to All-Star Weekend highlighted by:
- Eleven billboards across three markets: Orlando, Tampa and Miami.
- Four bus wraps and 20 bus shelters throughout Orlando.
- Radio: More than 500 FOX Sports Florida produced spots ran between 2/3/12 and 2/25/12 on 11 radio stations in Orlando, Tampa and Miami.
- Radio partners in Orlando broadcasted live from the Jam Session and pushed our booth and talent appearances throughout the weekend.
- Radio appearance on 105.9 Sunny FM by FOX Sports Florida girl Jordana, where she talked about All-Star weekend and gave away tickets to Jam Session on air.
- Mix 105.1 basketball video stunt with recording artist Andy Grammer featuring Jordana.
- Miami HEAT VP of Player Development and NBA Legend Alonzo Mourning spoke to middle-school students at Stonewall Jackson Middle in Orlando as part of the After School All-Stars program. Video here.
- Successful partnership and execution of the After School All-Stars Hoops Heroes party at Universal Orlando, hosted by Chris Bosh, Thaddeus Young, LeBron James and Arnold Schwarzenegger. FOX Sports Florida's own Magic/Lightning on-air talent, Paul Kennedy, served as emcee as MetroPCS, Home Team Sports and FOX Sports were highlighted as partners. Video here.
- Local news and web coverage of aforementioned events generated positive national publicity for After School All-Stars and FOX Sports.
- Comprehensive and up-to-the-minute social media coverage including:
- Facebook: Four massive photo galleries documenting the Jam Session and Fantasy Play-by-Play booth weekend-long experience, as well as behind the scenes photos from the East/West practice. Additionally, asked trivia questions in the weeks leading up to All-Star Weekend with winner's receiving NBA Jam Session Prize Packs.
- Twitter: Live tweeting pictures and news throughout the weekend from @SunSportsFOXFL and @SunSportsHEAT, highlighted by retweets from Magic talent, HEAT talent, current NBA player's foundations and former NBA players (pictured). Additionally, featured in the Memphis Sport's All-Star Weekend Twitter Fancap.
- FOX Sports Florida Girls were active throughout the weekend posting timely pictures, shooting videos, engaging with fans and enhancing the on-site experience in Orlando.
Digital/Web
- Created an "All-Star Game 2012" central page devoted to the entire NBA All-Star Weekend experience.
- Sam Gardner wrote seven stories from Friday-Sunday and all of them elevated to the national site.
- Eight new photo galleries were created resulting in a spike in page views.
- 24 videos were uploaded to All-Star page to complement other content.
- FOX Sports Florida was home to NBA All-Star Weekend with start-to-finish coverage by production, who had 18 All-Star ENG shoots from Feb 18.-26 and provided content for FOX Sports West and Southwest. Seven web vignettes were cut and all of the content will air in a special "Inside the Magic: All-Star Weekend," premiering on FOX Sports Florida on March 23.
No comments:
Post a Comment