Friday, October 14, 2011

FOXSportsFlorida.com Shatters One-Day Traffic Records

No NBA? No problem! FOXSportsFlorida.com had a banner day yesterday eclipsing previous record one-day numbers of monthly uniques and page views by 150% and 147%, respectively.
  
Buoyed by the heads-up writing efforts of web producer Sam Gardner, three articles made it to MSN in one 24 hour period.



  • More than 1.7 million views
  • Photo Gallery in article garnered 450+ ratings clicks.
  • Heavy social media push surrounded by @KingJames initial tweets.
  • Story posted to Fox Sports Florida / Sun Sports Facebook and Twitter pages.
  • Somber story of high school senior hit by a baseball generated 400,000+ views.
  • Take away: Incredibly sad and unique stories resonate with readers across different demographics.
  • Went up late yesterday evening and is still on MSN.
  • Embedded video of President Obama singling out Orlando Magic Center Dwight Howard.
  • Take away: National story localized with Orlando Magic spin show politics, especially in the current political climate, and sports still mix well.
<a href='http://www.foxsportsflorida.com/pages/video?UUID=03c5c824-40c7-43a7-a6a8-d6dd05a49f9a&src=SLPl:embed::uuids' target='_new' title='Obama 'heartbroken' by NBA lockout'>Video: Obama 'heartbroken' by NBA lockout</a>

Building on the strength of these one day numbers, FOXSportsFlorida.com is poised continue making major impact with its digital platform in the coming weeks with the debut of new writer Chris Tomasson, PrepZone and the FOX Sports Florida Girls.


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