FOX Sports Networks PR Blog: FOX Sports Detroit Celebrates Hockeytown with Winter Festival

Friday, January 10, 2014

FOX Sports Detroit Celebrates Hockeytown with Winter Festival

The FSD/FSN Girls Best Hockey City in America hashtag battle generated 5,521 tweets during the Hockeytown Winter Festival.
Over 2,000 fans stopped by the FOX Sports Detroit photo booth to get a photo with a green screen of either the studio desk with Chris Osgood & Darren Eliot, the FOX Sports Girls or the FSD/FSD Girl logo backdrop during Hockeytown Winter Festival.

Classics Before the Classic

As a lead-in to celebrate the Winter Festival coverage, we scheduled Classic games before the Winter Classic, including the Cold War Outdoor game at Spartan Stadium between Michigan & Michigan State, The Big Chill Outdoor game at The Big House between Michigan & Michigan State as well as the Feb. 27, 2003 game between the Red Wings and Maple Leafs at Joe Louis Arena.

Each game ran twice between Dec. 22-Dec. 26. The highest rating was a .24 HH rating on Christmas Day for the Red Wings vs. Leafs 2003 replay.

Hockeytown Winter Festival

FOX Sports Detroit hosted on-site activation at Winter Festival outside of Comerica Dec. 27 – Dec. 31. We had Tap Snap bring in their photo booths to capture photos of fans at a green screen of the FSD desk with Chris Osgood and Darren Eliot, a FOX Sports Detroit/FOX Sports Detroit Girls backdrop and a Which is the Best Hockey City backdrop with the FOX Sports Detroit Girls Angela & Stephanie and FOX Sports North Girls Angie & Kendall.

The event also kicked off a hashtag tug-o-war between the FSD Girls & FSN Girls. The two FOX Sports regions encouraged fans to join the hashtag tug-o-war by using #Hockeytown for Detroit and #StateOfHockey for Minneapolis. Click here for the release. Click here for the photo gallery on the website. Click here for Angela’s interview on Red Wings Live on Dec. 23.

In addition, Cleatus was also at the FSD table to take pictures with fans & the FOX Sports Girls on Dec. 31 & Jan. 1.

We also gave away Nothing Stops Detroit wristbands to support our Nothing Stops Detroit PSA:

FOX Sports Detroit televised seven games during the Winter Festival, including the Great Lakes Invitational, Grand Rapids Griffins (AHL) game and two Alumni games. FSD also aired a live postgame show from the Winter Classic on Jan. 1.

Ratings:

· Dec. 27: GLI Game 1: .07

· Dec. 27: GLI Game 2: .16

· Dec. 28: GLI Game 1: .85 (Michigan vs. Michigan State)

· Dec. 28: GLI Championship Replay: .26 *

· Dec. 30: Griffins: .42

· Dec. 31: Alumni Showdown: 3.94

· Jan. 1: Winter Classic Postgame: .18

Note: The GLI Championship game was streamed live on FOXSportsDetroit.com and had an audience of 13,372.

Social Media Integration:

· We hosted a Twitter Chat during the first & second periods of the first GLI game on Dec. 27.

· We hosted a Twitter Chat during the first & second periods of the GLI Championship game on Dec. 28

· The FOX Sports Detroit Instagram increased by 450 followers during the week and posted 48 photos.

· The FOX Sports Detroit Facebook page increased by 2,000 followers and posted 10 single photos to promote the broadcasts/events in addition to the photo galleries.

· The FOX Sports Detroit Twitter increased by 1,200 followers.

Also leading into the Alumni Showdown, we gave away tickets in the Alumni Showdown Sweepstakes and had over 3,000 entries.

Photo Galleries on the FOX Sports Detroit Facebook:

Dec. 26: GLI team practices

Dec. 27: GLI Day 1 of games

Dec. 28: GLI Consolation/Championship games

Dec. 30: Alumni Practices

Dec. 31: Alumni Showdown

Jan. 1: Winter Classic

Tap Snap Photo Galleries on the FOX Sports Detroit Facebook:

Dec. 27: Studio backdrop

Dec. 27: FOX Sports Detroit/FOX Sports Detroit Girls logo backdrop