*Special appearance requests from Minnesota Wild including recent “Let’s Play Hockey” announcement in front of 17,500+ fans
*Closing in on 2,000 Facebook fans and 1,500 Twitter followers
The Girls also assisted with the Wild’s “Try Hockey Free Day” (WATCH / PHOTOS) and will be assisting with upcoming special player appearances.
The University of Minnesota (8,000+ followers) and Minnesota Gopher Hockey (5,500+ followers) have retweeted mutiple posts:
*Multiple appearances on FOX Sports North pre- and post-game shows
*Photo gallery top viewed page on FOXSportsNorth.com in November
*Photo gallery top viewed page on FOXSportsNorth.com in November
Appearance Requests
Nikki White, Director of Marketing for FOX Sports North, has been working closely with team partners to introduce the FOX Sports North Girls. The Minnesota Wild have already requested them for numerous special appearances.
Jenny and Paige announced “Let’s Play Hockey” in front of 17,500+ fans before the start of a home game at the Xcel Energy Center, WATCH / PHOTOS providing valuable PR exposure:
- Given custom Wild “FSNorth Girls” jerseys
- Team photographer captured the moment and photos to appear on team website
- NHL officials requested to meet Jenny and Paige after the announcement
- Generated post-event PR exposure via a fun video blog. WATCH
Social Media
Closing in on 2,000 Facebook fans and 1,500 Twitter followers, the Girls have been creative with their posts: by incorporating photos, interactive questions and by “tagging” team partners and athletes.
Minnesota Wild (35,000+ followers) retweeted FOX Sports North Girls tweet:
Minnesota Wild (35,000+ followers) retweeted FOX Sports North Girls tweet:
The University of Minnesota (8,000+ followers) and Minnesota Gopher Hockey (5,500+ followers) have retweeted mutiple posts:



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