STRENGTH IN NUMBERS
Live Coverage- 68 streamed games (14 TV games) in 14 weeks
- Delivered all 15 CIF-SS Division Football Championships live
- Championships featured 6 video streams (see image to the right)
- 275 hours of live HSFB coverage
- 137% increase in Northern Division Championship telecast
- Highest rated all-time Pac-5 Division Championship telecast
Web Traffic
- 137% increase in Northern Division Championship telecast
- Highest rated all-time Pac-5 Division Championship telecast
Web Traffic- 542,750 Prep Zone page views
- 101,038 Coincident TV video player views
- 34% of page views came via the iPad or iPhone
SnappyTV
- 401,146 SnappyTV views
- 101,038 Coincident TV video player views
- 34% of page views came via the iPad or iPhone
SnappyTV
- 401,146 SnappyTV views
- 814 Snapped highlight clips
- Highest viewed clip: 50,420
- Highest viewed clip: 50,420
PARTNERSHIPS IN MOTION
To increase the depth and breadth of coverage, FOX Sports West partnered with Scout.com, LA Daily News Group and the Los Angeles Times all season long, expanding awareness and providing additional insights:
Scout.com - Brandon Huffman and Scott Kennedy, supplied recruiting information for weekly pre-game show, in-game interviews and eNewsletter content. Huffman and Kennedy also connected with fans for weekly online chats dedicated to SoCal prep sports.
LA Times – prep writers embedded SnappyTV highlights to complement game previews/recaps, while SoCal's top prep writer, Eric Sondheimer, joined select broadcasts throughout the season. EXCLUSIVE MEDIA COVERAGE
“Go to the Web and Get Prepped” – LA Daily News
“’Zone' Coverage” – LA Daily News
“CIFSS Games: You Can Watch them All” - LA Times
BI-WEEKLY NEWSLETTER
- sent to 30,000 subscribers between FSW & CIF-SS
- 38.9% open rate
MARKETING STREET TEAM
Throughout the season, FOX Sports West deployed a street team that traveled to 17 football games and the first-ever "Spirit of Giving" rivalry pep rally to educate fans on the Prep Zone using a demo on a 20" TV monitor, distribute Prep Zone t-shirts via an air-cannon, encourage eNewsletter signups and take pictures of fans that could be shared virally (see image to the right).HIGHLIGHTED MARKETING STRATEGIES
- 1/4 page ad in the LA Times promoting all 13 11-Man Football Division Championships on FS West, PRIME TICKET and foxsportswest.com
- Season-long "chalkboard" themed on-air promotional campaign (ex. below)
- Weekly outreach to all schools featured on the Prep Zone
- Dissemination of Prep Zone tshirts to each participating school's cheer team. FS West encourage spirit/cheer squads to throw t-shirts to the crowd
SOCIAL INTEGRATION
All season long, FOX Sports West used social media to engage CIF-SS schools and fans while creating awareness for the Prep Zone. Digital tactics included:- Weekly Facebook schedule avatars (image to the left)
- Customer service support on Twitter
- Tune-in mentions placed on school websites & social media platforms
FEATURED VIEWER FEEDBACK
"I wanted to say what a great job you guys did on the high school football broadcasts this year. It was awesome and it also gave grandparents who could not attend games because of health see their grandchildren play on Friday nights." ~ Mike Addy
"I LOVED your coverage of the Sierra Canyon/Paraclete East Valley SS CIF championship game and was wondering how I could order a copy to share with family and friend over the holidays and to treasure for a lifetime? Thanks so much!" ~ Jennifer Linares
"My son played in the CIF Championship game on Friday, CDM vs. Beckman. Thank you, the online stream was really good!" ~ Jeff Giger
"Thank you so much for streaming the CIF finals. I am a former Arroyo Grande student/player and currently deployed to Afghanistan. What a joy it was to watch my Eagles win the Western Division live." ~ Alexander Humes
"As a high school football fan, I want to thank you for all of your coverage. Thanks and I look forward to viewing more games and enjoying them more." ~ Jeffrey Tate
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