PRIME TICKET Encourages Southern California to ThinkCure!

*4^th Annual ThinkCure! Weekend raises
over $300,000 for cancer research

*Five-hour ThinkCure! telethon on PRIME TICKET helped fuel donations for Dodgers official charity

*Online splash page, Twitter hashtag concept and live ticker helped drive awareness and increase donations

PRIME TICKET recently partnered with ThinkCure! – the official charity of the Los Angeles Dodgers - to help drive awareness for the 4^th Annual ThinkCure! Weekend and encourage fans and non-fans alike to engage in the fight against cancer.

                                                   About ThinkCure!

The five-hour telethon began on Friday, June 24^th, prior to the Dodgers vs. Angels Freeway Series at Dodger Stadium. Both Friday and Sunday’s broadcasts featured emotional recounts from those affected both directly and indirectly by the horrible disease. Guests included patients and doctors from Children's Hospital Los Angeles and City of Hope, as well as current and former players, Vin Scully, Don Mattingly, Tommy Lasorda, Larry King, and many more.  

PROMOTIONAL ELEMENTS

Splash Page:

FOXSportsWest.com activated it's first-ever splash page which drove approximately 3,000 referrals to the  thinkcure.org donation website. 

Dedicated On-Air Promo:

A dedicated :30 promotional spot ran in and around Dodgers telecasts on PRIME TICKET from May 6 - June 26.

LIVE INTEGRATION

Hashtag #ThinkCure:

On-air hashtag bug and viewer tweets encouraged people to tweet donation

and dedication messages throughout the weekend. ThinkCure! mentions

on Twitter increased 200% during the live telethon.

Live Ticker:

Activated during each of the live telethons, the bottom-screen ticker displayed

donor names and encouraged online auction participation. A live countdown clock was also implemented to enhance and draw attention to two time-sensitive auctions items including a meet-n-greet with Vin Scully.