Prep Zone: Experiencing High School Football Like Never Before

* Four Games Live Streamed on FOXsportswisconsin.com Every Week

* Viewers Can Share Instant Video Highlights via Email, Facebook, Twitter, & Mobile

* Other Regions to Launch Prep Zone Including FS North, FS West, FS Ohio, and FS Detroit

When FOX Sports Wisconsin successfully launched Prep Zone last Friday, the team knew they had just taken regional sports programming to a new level. 

The revolutionary new way of displaying high school sports merges television, web, social media and mobile all under the Prep Zone umbrella. 

Viewers are able to move from one device to the next and share instant video highlights using multiple online platforms.

The project also provided new partnerships for the FOX Sports Wisconsin team. The multi-platform experience is being distributed via three different Silicon-Valley technology companies and being made available to multiple media entities across the state of Wisconsin.

Online: FOXsportswisconsin.com
* Four high school football matchups streamed LIVE each week: matchups from across the state of Wisconsin

* Live Chat: All streams accompanied by interactive chats hosted by game producers  
* Viewer’s Choice: Viewers able to select from four football games and view simultaneously via ground-breaking Internet technology powered by Coincident TV

* Resources: Multi-camera production teams to visit schools each week, game coverage includes on-site announcers, replays and graphics. 

Social Media

* Instant Video Highlights: Fans will have access to a library of instant video highlights powered via Snappy TV technology
* Share Online: Clips can be shared virally with family and friends via Facebook and Twitter within seconds.


Details: Mobile
* Mobile: Fans can get highlights on-demand sent to their cell phone with mobile technology powered by Phizzle.

* Text: Text “Prep Zone” to 234234 for access to highlights from every game.

FS Wisconsin GM Mike Dimond Takes Viewers Through Prep Zone

* Ratings for the Brewers on FOX Sports Wisconsin are some of the best the network has seen, the production team took full advantage of the audience for Prep Zone promotion.On-Air

* Mentions in pre/postgame and in-game: The production team educated fans with multiple on-air mentions and tutorials leading up to the night of Prep Zone debut.
* Live Interview: Senior Vice President and General Manager Mike Dimond appeared on Brewers Live pregame the night of Prep Zone launch in Wisconsin, watch

PR/Media Partnerships

The Fox Sports North team capitalized on their relationships with multiple media outlets across the state of Wisconsin, offering Prep Zone links and widgets to outlets as unique content and extended sports coverage for their websites. Media partners included: JSOnline, ESPN Milwaukee, OnMilwaukee.com, WisSports, WIAA

Marketing/Social Media
* Marketing and social media efforts will continue to be a focus for Prep Zone, with the goal of educating the entire state about this new platform.
* Social Media: Promotion via multiple social media platforms, including NEW Prep Zone specific Facebook and Twitter accounts
* On-Site Marketing: Prep Zone game producers to distribute cards with FOXsportswisconsin.com/Prep Zone info at games and hang Prep Zone banners in stadium(s)
* Cross Promotion: OAP/marketing inventory being used  to promote Prep Zone in Brewers programming via promos, in game drops, etc