FOX Sports North Gets Social: Twins Host "Social Media Night" to Connect with Fans

• Hundreds of new @fsnorth Twitter followers
• Tweets scrolled at the bottom of TV screen via Tweetcaster technology
• #Tfans a trending local topic, many posts included #FSNpost

• Twins open "Social Media Deck" at Target Field 

The topic of conversation during last Friday’s Twins vs. Yankees game on FOX Sports North: #Tfans.  #TFans, short for “Twins fans,” was identified as a hashtag for Twins fans looking to join the live social media conversation.
FOX Sports North teamed up with the Twins to host some of the Twin Cities most influential bloggers/”tweeps” at the game on the Twins private deck. With fans joining the conversation at home via the broadcast and the support of the Twitter-ers at the ballpark, Social Media Night was a great success.

Production
The social media themed telecast provided exposure for FOX Sports North and Minnesota Twins social media platforms as well as multiple opportunities for social media users to get involved.

• Multiple mentions of #Tfans throughout the broadcast: Recurring encouragement for fans to join the conversation
• Tweets scrolling at the bottom of the TV screen: Messages appeared during pregame, postgame and select innings via  Tweetcaster technology
• Behind the scenes feature: A look at how the Twins display #Tfans tweets on the giant Target Field scoreboard, Watch
• Pregame interview with Joe Pohlad:  The Twins marketing specialist talked about the importance of social media in the sports environment, Watch
• In-game interview with Chris Isles: The Twins Corporate Communications Manager educated fans about the different Twins players and staff using Twitter 

FOX Sports North reporter Robby Incmikoski
on the Twins private deck with some of
the Twin Cities top "Tweeps"

• In-game interview with Dave St. Peter: The Twins president who is on Twitter (@Twinsprez) joined the fun by sending a #Tfans tweet out live during the broadcast
• Multiple hits from the Social Media Deck with the Twins Cities top “Tweeps”
• Opportunity for fans to interact with FOX Sports North postgame: #FSNPost identified for fans to ask select players questions and/or suggest a postgame instructional topic

Web / Social Media

Coverage of the event spanned across multiple online platforms.

• Live Tweets Displayed Online: All #Tfans, #FSNPost, @fsnorth and @Twins tweets were displayed live via a widget on the Twins page on FOXSportsnorth.com
• Artcle on FOXsportsnorth.com, Read
• Multiple Facebook posts encouraging participation leading up to and during the event
• Twitter Action: Multiple @FSNorth tweets prior to the event and from the Social Media Deck during the event

Other

• Radio promotion day of the event: FOX Sports North’s radio partner KFAN joined the Twitter-talk by promoting the event on the radio.
• Game Connect  Promotion:  The audience participating provided a unique opportunity to educate fans about FOX Sports Game Connect. Mutliple mentions throughout the telecast on to top “Tweeps” at the game.