Thursday, November 3, 2011

FOX Sports North Takes Community Partnership to a New Level

The employees at FOX Sports North are proud of their ongoing community efforts. Earlier this year, FOX Sports North developed a relationship with Feed My Starving Children after the tsunami hit Japan in March. 


FOX Sports North teamed up with the Minnesota Twins and Japanese infielder, Tsuyoshi Nishioka to raise awareness about those in need of food in Japan. From there, FOX Sports North took its relationship with Feed My Starving Children to the next level with a three-month campaign which opened doors to other opportunities.
  • Promotion and Education Across All FOX Sports North Platforms
  • Employee involvement
  • Mike Dimond Travels to Haiti
  • Awarded Board of Governor’s Emmy

Production: Educated viewers about Feed My Starving Children with the production and airing of features:
    • Watch: An organization in need of your support
    • Watch: Making a difference across the world
    • Watch: Africa needs help
    • Watch: Called to action
  • Marketing/OAP: Created PSA’s encouraging people to donate and/or visit FOXSportsNorth.com for information about how to get involved
  • Communications: Education and exposure for the not-for-profit organization via posts on Facebook and Twitter.
Employee Involvement
  • Many employees made the time to get involved with hunger-relief efforts.  The Minneapolis office conducted a fundraising campaign, encouraging employees to fill M&M tubes with quarters.
    • One tube  = $15 = feeds 58 kids.
  • Employees also took the time out of their day to pack food at a local Feed My Starving Children facility.
  • Two FOX Sports North on-air personalities challenged each other to a “pack off” which was shot and edited into a feature.
    • Watch: Grog vs. Lapanta...with the help of a few friends
Mike Dimond Travels to Haiti

The relationship with Feed My Staving Children was taken to a new level when FOX Sports North Senior Vice President and General Manager, Mike Dimond was asked to attend a mission trip with Feed My Starving Children CEO, Mark Crea.
·         Mike traveled to Haiti and helped deliver food to hungry families
L-R: Bryan Donaldson-Minnesota Twins, Dustin Morse-Minnesota Twins,
Mike Dimond-FSNorth, Mark Crea-Feed My Starving Children,
Ben VanLierop-American Japanese Assoc. of Minnesota
Awarded Board of Governors Emmy: Honoring Community Partnerships
The Upper Midwest Chapter of NATAS recognized FOX Sports North for their partnership with Feed My Starving Children. The two organizations, along with the Minnesota Twins for their assistance with the Japan tsunami campaign, were awarded the 2011 Board of Governor’s Emmy.
  • The award is considered the highest honor at the Upper Midwest Emmys event.
  • It is given to the broadcaster, advertiser or company, and non-profit organization, each of which contributed to forward a cause.  It is the intent of the award to honor visionary, long-standing relationships that creatively and effectively use corporate, non-profit and broadcast resources to showcase the power of broadcasting to advance mission or message.

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