Thursday, April 7, 2011

Tressel Scandal = Big Numbers for FOXSportsOhio.com

Following the success of it's initial coverage of the controversy surrounding Ohio State's Jim Tressel and the NCAA, FOXSportsOhio.com continued to follow the story throughout the entire month of March. Despite other big stories, such as Ohio State winning the Big 10 and going deep in the NCAA tournament and the Cleveland Cavs' win over the Miami Heat, the Tressel scandal coverage still ended the month on top.

*5 of the top 8 articles over the entire month of March
*The top 2 videos on the site all month long were of Tressel's press coverage, comprising of 50% of all video views on the site.


Bruce Hooley's "The long process of NCAA investigaction" rotated
as a main story in FoxSports.com's NCAA FB page.

FOXSportsOhio.com's Zac Jackson, Bruce Hooley, and Jeff Seemann followed the story closely and continued to post articles that fed upon the emotions of Buckeye fans and rivals. Many of their articles were featured as lead stories on FOXSports.com.

Zac Jackson appeared on the Dan Patrick show early on, and Bruce Hooley called in when the story heated up.


FOX Sports Ohio also discussed the issue, drove viewers to the sitem, and promoted Bruce Hooley's appearance on the next mornings Dan Patrick Show during a Blue Jackets Live postgame show.

You can read more about FOXSportsOhio.com's success when the story broke here:

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