UT Spring Game Boosts Traffic for FOXSportsTennessee.com

* Total Page Views up 142%

* More than 11,000 readers in the Live Chat

* Users from across the U.S., plus military personnel in Afghanistan

For the second year in a row, FOXSportsTennessee.com streamed the University of Tennessee's Orange and White Spring Football Game live.  Supported by extensive on-air promotion and a strong PR effort, the live streaming led to spikes in every online metric for FOXSportsTennessee.com.


Special content
* "Game Lounge" for Volunteer fans

* Live streaming of the game, replaced by clips and highlights after the live event

* News feed with stories leading up to and during the game

* Game day rosters for both the Orange and White Teams

* Halftime show with Volunteer legends

* Postgame comments from Head Coach Derek Dooley

On-air promotion
* :15 promo placed in marquee programming including University of Tennessee baseball and softball games and Memphis Grizzlies and Nashville Predators games, as both teams made their final push for the playoffs.

Social media
* Promoted to more than 45,000 Facebook fans, Twitter followers and Phizzle subscribers

* Promoted on InsideTennessee.com's message board community with more than 33,000 members

Earned media

* Media alert distributed across the SEC footprint led to placements in all major newspapers in Tennessee - Knoxville News Sentinel, Chattanooga Times Free Press, The Tennessean (Nashville) Commercial Appeal (Memphis)

* Additional placements on fan sites including Scout.com, govolsxtra.com, volsdaily.com and sectalk.com

Additional promotion

* Live mentions during "Vol Calls," the weekly statewide coaches' call-in show reaching more than 70 stations across the Southeast

* Links to the live stream were provided to FOXSports.com, UTSports.com and Scout.com