UGA vs. UK Posts Record Rating for College Football on FOX Sports South

On Saturday, October 20th, the University of Georgia vs. University of Kentucky game posted a record high rating for a college football game on FOX Sports South with a 10.13 HH (Atlanta DMA).   

Top 3 College Football Ratings on FOX Sports South

10/20/12 – Georgia @ Kentucky – 10.13

9/25/10 – Georgia @ Mississippi State – 9.75

10/15/11 – Georgia @ Vanderbilt – 8.97

A combination of off channel marketing, OAP, traditional and social media awareness initiatives promoted Saturday's pair of Georgia games on FOX Sports South. 

Seven billboards in the Atlanta DMA featured Saturday's "Georgia doubleheader":   

Takeover graphics were created to promote the games prominently on FOXSportsSouth.com and the FOX Sports South Facebook page.  

On Air Promotions previewed Saturday's match ups on FOX Sports South: 

Through social media channels:

• FOX Sports South social media channels including Facebook and Twitter posted frequent tune in messages and worked with the schools’ athletic departments to share tune in messages via their channels as well, such as this tweet from the UGA Athletic department to their 61,000 followers, that received 154 retweets, 20 "favorites" and several responses.  

• The FOX Sports South Girls tweeted and posted tune in, excitement, and anticipation messages throughout the week. For example, this Facebook tune-in post on Friday before the games received 74 Shares and over 100 Likes. 

• At a FOX Sports South Girls appearance on Saturday morning, a video tune in message was recorded with former UGA Bulldogs pitcher (and Atlanta Braves top draft pick), Alex Wood,  and then posted on Facebook, YouTube and Twitter.

• The FOX Sports South Girls posed for photos and videos wearing Georgia Tech and UGA gear, to promote awareness and drive tune in for both games.  Photos such as the following were posted with tune in messages across social media channels leading up to game time. 

In addition to a heavy social media push, FOX Sports South talent conducted several interviews leading up to Saturday's games to raise awareness for the "doubleheader" of Georgia games.  Tim Couch (SEC analyst and SEC Gridiron Live), James Bates (SEC Gridiron Live and The NEW College Football Show), and Elizabeth Moreau (SEC sideline reporter and SEC Gridiron Live) conducted interviews with sports talk radio stations in Atlanta, Savannah, Charlotte, and Lexington, and the stations incorporated our game day message points throughout the interviews.