FOX Sports North Team Helps Raise Over $600,000 for Cancer Research

Raising awareness for cancer research is a TEAM effort. 

Over the past few months, FOX Sports North showed the importance of teamwork by joining forces with staff, viewers, a well-known on-air host (Marney Gellner), the Minnesota Twins and a few Twins players and their wives - to help raise awareness and funds for the the local chapter of the Leukemia and Lymphoma Society.

A multi-media campaign was created to promote the “Light the Night” Walk at Target Field for the third year in a row. 

The FOX Sports North team raised over $3,400 and helped the Leukemia and Lymphoma Society raise over $600,000 - here's how:

TEAM effort:

• On-air host Marney Geller served as a spokesperson and team captain. 
• The wives of two Minnesota Twins players (Brain Duensing and Glen Perkins) came onboard as co-captains
• FOX Sports North employees joined the team and stepped up to raise funds
• FOX Corporate came through to match employee donations via the 'FOX GIves' program
• Viewers/fans were encouraged to join or donate (and did!)
• Twins president Dave St. Peter and Twins legend Rod Carew endorsed the walk

Exposure:

• Custom promo was created with  FOX Sports North host Marney Gellner, Twins pitcher Brian Duensing and a very special cancer survivor

• Special video featuring interviews with Twins players Glen Perkins and Brian Duensing and their connection to blood cancer. WATCH
• Twins legend Rod Carew featured in an interview during Twins Live after the event WATCH
• Facebook and Twitter posts sent out months leading up to “Light the Night” walk encouraging fan participation and donations
• Team members retweeted and encouraged participation
• Photos from the event posted to Facebook and Instragram
• Marney Gellner hosted the pre-walk ceremony in front of thousands of participants
• FOX Sports North interacted with walkers by setting up a table at the event with games and prizes

Thanks to everyone who supported our team!

We look forward to advancing our relationship and support for the Lukemia and Lymphoma Society.