The hail mary Packer fans won’t soon forget…
The chaos and conversation that followed the Monday night football match-up between Green Bay and Seattle, also just happened to provide the perfect opportunity for FOX Sports Wisconsin to “own the conversation.”
- The plan: Cover ‘Packers ref controversy’ via FOXsportswisconsin.com, FOX Sports Wisconsin social media platforms and weave the conversation into a Brewers Live pregame show.
- The result: record breaking web numbers for the month of September, thousands of “likes,” comments, shares and retweets, and an interesting Brewers Live pregame segment.
September Web Traffic:
- Page views: 2,863,465 / Unique visitors: 1,822,653
- Packer stories on FOXsportswisconsin.com generated 929,897 page views during the week after the game, over 755,000 views with these two stories alone:
- Rodgers sorry for Refs even if NFL isn’t - 478,730 page views
- Lang breaks twitter record - 277,106 page views
Social Media
Thousands of likes, comments and reaction via Facebook and Twitter.
On-Air Coverage:
The producers at FOX Sports Wisconsin had Paul Imig, FOXsportswisconsin.com beat writer, call into the Brewers Live pregame show (the next day) to discuss the “latest” news and reaction from Green Bay.
- The segment provided interesting, relevant content for the network and generated 5,395 web views.WATCH
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