ESPN.com returned to the top of the monthly comScore reach rankings for just the second time since '08, heading the list in September with a total of 47.07 million unique visitors. Yahoo Sports fell to second with 42.98 million uniques. The latest totals repeated a dynamic seen last September when ESPN broke Yahoo's hold of 41 consecutive months leading the chart. Turner Sports Digital rose from 11th in August to seventh last month, as its total of 18.93 million uniques included for the first time the traffic of Bleacher Report,which Turner purchased over the summer. NBC Sports, without the sizable traffic bump from the Summer Olympics, fell from fourth in August to ninth last month with a total of 14.63 million uniques, less than half its total from the prior month. The NFL Internet Group continued its ascent with the arrival of football season, rising from 12th in July and sixth in August to fourth last month. In addition to the reach win, ESPN.com retained its usual large lead in consumption with an average of 95.7 minutes per visitor.
TOP SPORTS SITES FOR SEPTEMBER RANKED BY UNIQUE VISITORS
| ||
RANK
| SITE(S) |
UNIQUES (000)
|
1
| ESPN.com |
47,072
|
2
| Yahoo Sports* |
42,978
|
3
| FoxSports.com on MSN |
36,492
|
4
| NFL Internet Group |
28,028
|
5
| USA Today Sports Media Group** |
24,036
|
6
| CBSSports.com |
23,306
|
7
| Turner Sports Digital*** |
18,862
|
8
| MLB |
13,606
|
9
| NBC Sports^ |
12,430
|
10
| SB Nation |
10,113
|
11
| Sports Illustrated sites |
10,026
|
12
| Sporting News on AOL |
8,630
|
13
| Active.com sites |
6,350
|
14
| Jump TV/NeuLion |
5,195
|
15
| Big Lead Sports by FSV |
5,093
|
End of SBD article.
Misc. highlights, courtesy of Pam Kelly, FOX
Sports Programming & Research
FOXSports.com on MSN
Year-over-Year (YoY) Highlights:
- FOXSports.com on MSN saw 36.5 million unique visitors in September 2012, up 6% over last year (but down 19% from August’s Olympics-boosted record 45 million unique visitors.)
- FOX Sports’ digital network fared better than NBC Sports who took a -61% post-Olympics dive to 12.4 million unique visitors and dropped 5 positions to #9 in the sports category.
- Yardbarker attracted 21.6MM unique visitors in September 2012, increasing 17% over last year.
- FOX Soccer saw the largest percentage gain, growing 161% to 3.1 MM unique visitors and outperforming ESPN FC at 2.6 MM.
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