* Postgame shows had interviews fans couldn't see anywhere else
Even though the games aired on TBS, FOX and MLB Network, FOX Sports Midwest stayed with the St. Louis Cardinals for every step of their playoff run with nightly postgame shows and prolific coverage via social and digital media.
TV
* Missouri Lottery Cardinals Live postgame aired after every postseason game.
* Centerpiece was one-on-one interviews with Cardinals stars, secured via the strong relationships reporter Jim Hayes and producer Brad Straubinger maintain with players.
* NLDS Game 5 postgame rating peaked at 2.1.
Social Media
Efforts
* FOX Sports Midwest talent and producers gathered video and photos and shared to YouTube, Twitter and Facebook.
* Postgame player quotes interviews were transcribed and tweeted, beating beat writers to the punch and leading to thousands of re-tweets.
* When the Cardinals stunned Washington in Game 5 of the NLDS, FOX Sports Midwest's Twitter feed had 2,400 @mentions and re-tweets (example).* Postgame player quotes interviews were transcribed and tweeted, beating beat writers to the punch and leading to thousands of re-tweets.
* After NLDS Game 5, FOX Sports Midwest's photo received 2,100 likes -- most ever for the page.
* Postgame shows featured fan and celebrity tweets.
* FOX Sports Midwest has risen to No. 8 on the STLIndex, which measures the "influence" of 900,000 St. Louis-related Twitter accounts.
* FOX Sports Midwest has risen to No. 8 on the STLIndex, which measures the "influence" of 900,000 St. Louis-related Twitter accounts.
* Enthusiasm for Cardinals baseball and FOX Sports' Facebook initiative boosted FOX Sports Midwest Girls Facebook likes increased 60 percent in October to 37,000.
Social Video
Transcribed player tweets
Popular Facebook post
Celebrity tweets in postgame: NASCAR's Kenny Wallace
Digital Media
* FOXSportsMidwest.com aggregated written, social and video content into a Cardinals postseason blog.
* Postseason photo galleries.
* FOX Sports Midwest writers supplied playoff game preview stories to FOXSports.com.
Marketing and Publicity
* FOX Sports Midwest, its broadcasters and FOX Sports Midwest Girls Aimee and Kayla were a centerpiece of Cardinals pregame rallies.
* FOX Sports Midwest talent did numerous radio and TV interviews promoting postgame shows.
On-air promo for postgames, rallies
NLCS Postgames outside Busch Stadium
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