FOXSports.com and FOX Sports Local Show Strong Traffic Growth

FOXSports.com on MSN saw 33.5 million unique visitors in May 2012, up 21% over last year. Maintaining the #2 spot in the sport market, FOXSports.com on MSN increased its lead over #3 ESPN by nearly 2.5MM unique visitors.

FOXSports.com on MSN continues to show strong annual growth (+21%), while key competitors ESPN and Y! Sports were down 19% and 13% respectively.

FOX Sports Local attracted just over 6 MM unique visitors in May 2012, posting strong gains versus year ago (+38%). This was the best May ever for FOX Sports Local.

·         Total Page Views +121.7% year-over-year

·         Page Views per User +80.8% year-over-year and +13.5% month-over-month.

The following regions saw significant growth :

·         FS Wisconsin is +139.9% in Unique Visitors and +150% in Page Views month-over month.

·         FS Wisconsin also saw tremendous growth in Unique Visitors year-over-year.

·         FS Florida is +74.4% in Unique Visitors and up 80% in Page Views month-over-month.

FOX Sports Local saw its 2nd best month for video, +135.6 % from last month.

FOX Sports Midwest had the top video of the month ‘For Love and Cardinals: Specialist William Johanson popsthe question to his girlfriend prior to the Cardinals game Friday.’  

Thanks to Pam Kelly and Penny Moller for the recap.