Throughout Braves Alumni Weekend, which began with the John Smoltz Hall of Fame Luncheon on Friday, June 8, and ended on Sunday, June 10, with alumni photo sessions before the game, we wanted to give our social followers behind the scenes, exclusive access to John Smoltz and the many alumni taking part in the events surrounding the weekend. We posted live ceremony quotes, Instagram pictures and Viddy videos, giving our fans a look “behind the curtain” throughout all of the weekend’s events.
TWITTER SENTIMENT:
Below are some examples of the responses we received on Twitter, reflecting fans' overall sentiment that they really enjoyed the content we were producing and the coverage we gave them of the Smoltz Ceremony and the entire weekend.
- @FOXSportsSouth thank you for all the#Braves coverage. watching you now, NOT missing Smoltzie's number retirement#FSBraves
- @FOXSportSouth Dale Murphy [was my fav alum] by far. It didn’t matter if the #Braves lost every game, me and my dad would watch every game to see Murph perform
- @FOXSportsSouth Great Viddy look-in! (viddy.com/video/ee3ad70b…)
- @FOXSportsSouth Great Viddy clip of John Smoltz. Can't wait to see more! (viddy.com/video/63aa1c3d…)
METRICS:
TWITTER:
424 mentions of #FSBraves in 3 days (two days of which were games on Peachtree TV in metro Atlanta so had no #FSBraves on air promotion)
191 new @FoxSportsSouth followers
76 new @SportSouth followers
FACEBOOK REACH:
Total Reach: 40,908 (# of impressions based on Likes, Comments and Shares and each participant’s social reach)
New Followers: 176
Total Content Likes: 807
Total Comments: 62
Total Shares: 10
SAMPLE ALUMNI WEEKEND POSTS from our FACEBOOK PAGE: facebook.com/FoxSportsSouth
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Leo Mazzone talks Bobby Cox and Smoltz. Catch the Smoltz ceremony live! 7:00 on Fox Sports South.
Reach: 2426
Likes: 16, Shares: 1
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John Smoltz's #29 now hangs with the Braves greats at Turner Field.
Reach: 2576
Comments: 11, Likes: 109, Shares: 1
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Braves Allstars in red led by Dale Murphy vs. 1992 Braves in white led by John Smoltz at the alumni softball game at Turner Field. Who will win?
Reach: 1666
Comments: 6, Likes: 32, Shares: 1
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If you missed last night's pregame special on FS South, you can watch the entire Smoltz number retirement ceremony on our website.
Reach: 1292
Likes: 29
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Francisco Cabrera delivered the big hit to drive in Sid Bream with the winning run in Game 7 of the 1992 NLCS. He signs autographs for the fans on Sid Bream Bobblehead Day.
Reach: 3511
Comments: 3, Likes: 76
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Phil Niekro picks out his lumber.
Reach: 5794
Comments: 2, Likes: 138, Shares: 1
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Bream, Cabrera, and Marsh are honored at Turner field for one of the greatest plays in Braves history. The slide on October 14,1992 that won the National League Championship series against the Pittsburgh Pirates. Truly unforgettable!
Reach: 1583
Comments: 1, Likes: 28, Shares: 1
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Joking around after Sid Bream threw the ceremonial first pitch for today's game against the Toronto Blue Jays.
Reach: 1633
Comments: 1, Likes: 18
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Last day of Braves Alumni weekend at Turner Field! Photo booths are set up around the park for fans to get pictures with their favorite former Braves. These two are all smiles with Dale Murphy, Marquis Grissom, and other Braves alumni!
Reach: 2287
Comments: 1, Likes: 18
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