FOX Sports West Secures Long-Term Deal With Stanley Cup Champion LA Kings

To cap off an incredible Stanley Cup Championship run by the eighth seeded Los Angeles Kings, FOX Sports West delivered 4.5 continuous hours of live parade and rally coverage to Southern California sports fans. The live broadcast and web stream aired just one week following a new rights announcement between the long-time partners.

(l-r) TV Analyst, Jim Fox; TV Play-by-Play & Hockey HOF Member, Bob Miller; Host, Patrick O'Neal

A RENEWED PARTNERSHIP
Together FOX Sports West and the LA Kings joined forces before Game 3 of the Stanley Cup Final to celebrate their partnership renewal with members of the media, sales clients, distribution partners and executives from both organizations. An exclusive news story announcing the new deal hit the LA Times the morning of the celebratory event, with quotes from FOX Sports West SVP/GM, Steve Simpson and AEG President, Tim Leiweke. 

(l-r): FSW Reporter, Patrick O'Neal; TV Analyst, Jim Fox; Kings President of Business Operations, Luc Robitaille; FSW SVP/GM, Steve Simpson; TV Play-by-Play, Bob Miller; AEG President, Tim Leiweke

Event Photos

The celebratory pre-game event consisted of the following: 

- Brief announcements on behalf of FOX Sports West, the LA Kings and AEG.

- Rooftop cocktail and horderves party

- Kings/FS West ice sculptures and Stanley Cup decor

- FS West / Kings step and repeat banner + DJ

- Hosted bar with signature 'Cup' cocktails

- Faux grass hedges carved out to form "LA Kings" 

KINGS WIN THE CUP -- POST SEASON COVERAGE ON FOX SPORTS WEST

By the Numbers:

20,000 online streaming views of foxsportswest.com's LA Kings Parade + Rally 

10 Hours of "Kings Live" post-game shows

LA Times Ad

4.5 continuous hours of Parade and Rally Coverage

2 programming blocks of the recent Kings playoff victories
1 upcoming "Kings Live: Season Review Special" 

Saluting the Stanley Cup Champs 

 Full-page congratulatory ad in the LA Times

:30 congrats promo spot 

2,000 co-branded "We Got the Cup" posters were 
distributed to fans at the parade  

Story Lines Beyond the Rink
Unique opportunities arose from the Kings success including the following that were featured on foxsportswest.com:
VIDEO: Archived parade and rally coverage continues to generate unique visitors

VIDEO: What would you do with the Stanley Cup

VIDEO: Dustin Brown receives a call from President Obama

FS West Girls Show-Off Their Kings Pride

- Attended Fan Fests,

 viewing parties & the parade 

- Presented with custom jerseys from Kings mascot, Baily

Kings Fans Tuned-in Locally

Despite Kings playoff games shifting to NBC/NBC Sports following the First Round, fans showcased their loyalty to FOX Sports West and devotion to local broadcasters Jim Fox and Bob Miller by switching over to FOX Sports West's "Kings Live" post-game coverage that followed every national game telecast:

"Kings Live" post-game ratings on FS West by playoff series

Fans exhibited their passion for the Kings Hockey Parade/Rally Coverage on FOX Sports West via Twitter. Examples: