FOX Sports North teamed up with the Minnesota Twins to host a social media night on Friday, June 15 from Target Field.
With approximately 25 local social media ”experts” in attendance at Target Field (hosted on the Twins private deck) the goal was to generate online dialogue with fans inside AND outside the ballpark.
FOX Sports North's Twins telecast was turned into a multi-media platform.
FOX Sports North's Twins telecast was turned into a multi-media platform.
- Multiple live in-game hits from the social media deck
Special guests, including the FOX Sports North Girls, interviewed on the current social media conversation- Twitter crawl with fan tweets scrolling at the bottom of the TV screen
- Conversation exploded online - #MNTwins was trending nationally (above “US Open”) by the sixth inning.
Additional details follow...
The Conversation
FOX Sports North promoted multiple social media topics, encouraging everyone to find a reason to join the conversation:
- #MNTwins: Join the conversation surrounding tonight’s game, your tweet might show up as part of our telecast.
- Ask @thisisspan: Have questions for Denard Span? Post them with #MNTwins, we might ask him your question in tonight’s postgame show.
- #Postgame: Tweet your suggestions for tonight’s post-game instructional and stay tuned for Twins Live post-game to see which we choose.
Graphics / Mentions
The FOX Sports North producers promoted the #MNTwins conversation via custom graphics and in-game mentions
Tweet Crawl: #MNTwins tweets appeared at the bottom of the screen. (Direct to Lyric, through Phizzle, implemented by FOX Sports North)
Custom Graphic: Created to educate fans about Twitter, drive awareness. (including a list of all of current Twins players and FOX Sports North on-air talent on Twitter)
Custom Graphic: Created to educate fans about Twitter, drive awareness. (including a list of all of current Twins players and FOX Sports North on-air talent on Twitter)
Live Hits / Interviews
FOX Sports North Girls: Jenny, Kaylin and Angie joined the conversation live at the top of the 3rd.
Minnesota Twins Corporate Communications Manager: Chris Iles was interviewed from the social media deck
Twins Players: Outfielder Denard Span answered questions submitted by fans via Twitter during Twins Live postgame
Others Social Media Experts: Including a number of local media personalities, mentioned and interviewed throughout the telecast
Others Social Media Experts: Including a number of local media personalities, mentioned and interviewed throughout the telecast
No comments:
Post a Comment