FOX Sports South Uses Assets to Cross-Promote Daytona 500

2012 Daytona 500 Champion Matt Kenseth travelled to Atlanta on January 16 and made an appearance on the Atlanta Hawks vs. Brooklyn Nets game on SportSouth, to help build excitement for the upcoming Daytona 500 on FOX.

Kenseth also made a guest appearance on the Hawks LIVE pregame show, taped promos in support of the Daytona 500 on FOX and FOX Sports Girls Race to Daytona, posed for photos with the FOX Sports South Girls for their social media channels, and tweeted out a message to his 129,000 followers, telling them to watch for him on SportSouth starting at 7:00 p.m. ET.

FOXSportsSouth.com’s Cory McCartney shadowed Kenseth throughout the evening to capture exclusive website content with the NASCAR star, even taped him sinking a shot from half court.  

(L-R) FOX Sports South Girl Brittany, Matt Kenseth 

and FOX Sports South Girl Canicka on Philips Arena concourse. 

Matt Kenseth with Hawks play-by-play announcer Bob Rathbun. 

Click photo to read story by Cory McCartney.

NASCAR driver and Charlotte Bobcats season ticket holder Denny Hamlin appeared on SportSouth the following week on January 23, on the dual feed of the Hawks-Bobcats game.  Hamlin had a busy evening, taping promos for the Daytona 500, and making guest appearances on Hawks LIVE, Bobcats LIVE, and both sides of the telecast to promote the Daytona 500 on FOX.

Cory McCartney spoke with Hamlin about hoops, the upcoming Daytona 500, and fatherhood, in an exclusive sit down with the NASCAR star and new father, for FOXSportsSouth.com and FOXSportsCarolina.com.  

Denny Hamlin with Bobcats reporter Stephanie Ready prior to game.

Click photo to read story by Cory McCartney and watch

video of Hamlin talking with Hawks reporter Andre Aldridge

During an original programming shoot at Hendrick Motorsports in Charlotte, producers took the opportunity with drivers including Kasey Kahne, Dale Earnhardt, Jr., Jeff Gordon and Jimmie Johnson to ask each of them to complete the line, “The Daytona 500 is…”

On Air Promotions will use the content gathered to create compelling promos to support the Daytona 500 on FOX. 

Click photo to read behind-the-scenes story by Cory McCartney.