FOX Sports North, in conjunction with the Minnesota Wild and Wells Fargo, televised the seventh annual Hockey Day Minnesota on Saturday, January 19. The day-long event included over 21 hours of hockey-related programming.With frigid weather conditions in Northern Minnesota, (approximately -30 wind chill) the setting on Pokegama Lake in Grand Rapids was picture perfect. Devoted hockey fans anxiously awaited the television event filled with highly anticipated games, inlcuding two top-rated high school match-ups, a historic college rivalry and the NHL season opener for the Minnesota Wild.
- 3.3 average rating for all original content televised throughout the day
- 7.65 rating for Minnesota Wild game, highest-rated regular season Wild telecast ever on FOX Sports North
- 5.5 rating for Gopher Hockey telecast and impressive high school ratings
- 249% increase in website page views on FOXsportsnorth.com, compared to Hockey Day 2012
- 90 instant video highlights shared via QR codes and other multiple media platforms
- 6,989 uses of designated #HDM and #FanOftheNorth hashtags, providing a constant social media presence
- Pre and post-event media coverage received through print, radio and TV outlets
*Special guests from the FOX Sports L.A. office braved the elements to experience the day. (Pictured: Mike Connelly and Ron Gralnik with FOX Sports North EP, Tony Tortorici)
Production
The FOX Sports North production team, along with 14 different on-air personalities, worked countless hours to make the day a success.
With a 3.3 average rating for the day-long event, the network saw some of their highest Hockey Day Minnesota ratings ever:- Eagan vs. Hibbing (High School Boys): 1.52 rating
- WATCH (hat trick)
- Benilde St. Margaret’s vs. Grand Rapids (Boys): 2.3 rating
- WATCH (weather conditions)
- University of Minnesota vs. North Dakota: 5.44 rating
- WATCH (80 year rivalry)
- Minnesota Wild vs. Colorado Avalanche: 7.65 rating
- WATCH (Welcome Parise & Suter)
- Hibbing vs. Grand Rapids (High School Girls): .35 rating
- WATCH (playing in snow at dawn)
Together, the production crew and talent also produced multiple special features for the day. These supplemental reports gained attention and praise from throughout the hockey community:- Caitlin Tate's Story, WATCH
- Finnish Goalies in Minnesota, WATCH
- Twins Pitcher Shows Hockey Roots, WATCH
Marketing/OAP
Custom Hockey Day Minnesota promos and graphics created:
The Girls also joined Wild.com for an interview, WATCH
Web/ Instant Highlights
A separate Hockey Day Minnesota webpage was created on FOXsportsnorth.com to display updates, stories and unique content.
- Total page views for HDM stories: 53,139 views
- Hockey Day Page: 27,602 views
Instant highlights provided via the web and other platforms via SnappyTV:
- Total HDM snaps: 90 clips
- Total views: 40,223
Social Media/QR Codes
Facebook: Custom cover photos and graphics created. Thousands of likes and comments received.
Twitter/Instagram: Conversation promoted on-air and online with social media updates provided thoughout the day:
- 5,989 tweets received via #HDM, making it a trending topic/hashtag in Minneapolis
- 495 fan photos submitted via #FanOfTheNorth
QR Codes: 9,039 mobile scans received (for instant highlights/features)
PR/Media
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