FSO's "Holiday Suite Weeks" garners 25K text entries and promotes Cavaliers tune-in

25K Text Entries for FOX Sports Ohio’s “Holiday Suite Weeks” Giveaway; Promotes Cavaliers Tune-in

Throughout the first three weeks of December 2012, fans watching the Cavs on FOX Sports Ohio had the opportunity each week to win a suite for 10 guests to a 2013 Cavs game, including food and beverage.

During the Cavs games, the FOX Sports Ohio Cavs broadcast team gave a keyword and cue to enter. Once viewers received the keyword, they could enter to win by texting in the keyword. Each week’s lineup of Cavs games featured a new chance to win.

·        25,000 text entries were submitted in just 11 Cavs games.

·        To date, the Cavs v. Lakers game on Dec. 11^th is the highest rated Cavs game this season. (up 50% from season-to-date average rating)

·        7 of the 11 games in the promotional window garnered a higher rating than the season-to-date average rating.

 

Promotional Spot:

 

In-game: