FOX Sports Girls & ‘Be A Sports Anchor’ Booth a Hit at Twins & Brewers Fan Fests

The weather  in the Midwest may be frigid, but ideas of spring baseball are brining the crowds out of off-season hibernation! 

• FOX Sports North teamed up with the Minnesota Twins for Twinsfest
• FOX Sports Wisconsin partnered with the Brewers for Brewers On Deck

The annual fan fest events attract thousands of baseball fans during the off-season, and provide the perfect platform for the regional sports networks' marketing team to connect with fans.

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Twinsfest:

• The event attracted approximately 24,000 fans over the course of three days (Jan. 25-27)
• The FOX Sports North Girls were in attendance to meet and greet fans. They signed autographs, participated in many of the interactives, and drove awareness to their social media platforms.
• Hundreds of fans recorded “Be a Sports Anchor” video updates at the FOX Sports North booth:  WATCH
• Thousands of entries received via “register to win” for Twins tickets, providing the marketing team valuable contact information for their database

Brewers On Deck:

• The day-long experience welcomed nearly 12,000 fans. (Jan. 27)
• The FOX Sports Wisconsin Girls were “officially” introduced to Brewers fans. They were able to interact with those in attendance on and encouraged fans to follow them on social media for information on upcoming Brewers events.
•  A total of 110 “Be a Sports Anchor” video updates recorded at the FOX Sports Wisconsin booth: WATCH

Multiple player appearances at the FOX Sports Wisconsin booth, many were interviewed for the special “Brewers On Deck” show scheduled to debut in early February.

Nearly 1,000 entries in the “register to win” Brewers tickets 

Cross-Promotion:

• Production:
• Twins President, Dave St. Peter appeared on Wolves Live pregame show to talk about Twinsfest: WATCH
• Milwaukee Brewers players participated in a Bucks Live postgame instructional in an effort to preview Brewers On Deck: WATCH
• Social Media: Custom social media graphics posted in conjunction with other informative posts
• OAP:  Custom promos were created driving tickets sales and traffic to the FOX Sports booths

• Web:  Multiple interviews conducted for FOXsportsnorth.com and FOXsportswisconsin.com while players were in town

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