Resurgent Royals Ride Ratings Hot Streak

One team that played at night has been the suddenly resurgent Kansas City Royals who have won 4 in a row, taking two games on the road from the team that had the best record, the Texas Rangers. On April 24th, the Royals were 11 games under .500 and had 3 wins to their credit. Since then, only the Orioles and Rays have a better record in MLB as the Royals have won 12 out of their last 18 games. The Royals have not dropped a series during that time, all while collecting wins against some of MLB’s highest paid teams – Tigers ranked 5th in payroll, Yankees (1st ), Red Sox (3rd ), White Sox (11th ), Rangers (6th).  Tuesday’s win aired on FOX Sports Kansas City and earned a 5.0 HH Rtg. This is the 2nd highest rated game this month and marks the 8th time the Royals have achieved a 5.0 or greater this season. As a comparison, the Royals reached that benchmark a total of 11 times in 2009 and only 5 times in 2011, when that was their highest rated season on FOX Sports Kansas City with a 3.3. This season the Royals are averaging a 4.2 HH Rtg. through 32 games on FS Kansas City. 


(Write up courtesy of Brian Traynor.  Ratings do not include Wednesday night's game.)

FOX Sports Ohio & Cavs Promotions A Success

Two promotions were successful for FOX Sports Ohio and the Cleveland Cavaliers.

• “Box Office Buyout” ticket promotion ran in six Cleveland Cavaliers games throughout the season, helping the team sell over 3,500 tickets.
• “Viewer Appreciation Night” in-game giveaway promotion, presented by KIA Motors, saw a 17% increase in entries from last year. 

FOX Sports North, a Helping Hand to the Boys & Girls Clubs

FOX Sports North is proud to support an organization that “inspires and enables all young people to realize their full potential as productive, responsible, and caring citizens.”  

• Over $109,000 raised at the 8^th annual ‘Kids in the City’ event, presented by FOX Sports North.   
• Inspirational video produced to emphasize the important role the Clubs play in the lives of local youth.
• Fifth annual $25,000 ‘Home Team Scholarship’ presented by FOX Sports North, the Minnesota Twins, Wolves, Wild and Vikings.

FOXSportsFlorida.com Records Second Busiest Traffic Day in Site History

 

• May Day: Powered by local and national writer coverage of the Miami HEAT’s eventful game 2 victory over the New York Knicks, FOXSportsFlorida.com began the month of May in record setting fashion.

• Headlines included HEAT / Knicks fire extinguisher fall out, Chris Bosh “video bombing” LeBron interview, a new college mascot and a roller-coaster day for the Tampa Bay Rays.
• Approximately 800,000 unique visitors in one day, which is more than half of the 1.44 million unique’s recorded through the entire month of May last year.

FS West Celebrates Long-term Angels Renewal with VIP Reception and Marketing Blitz

As FOX Sports West and the Los Angeles Angels enter into a new long-term partnership, key constituents across Southern California - including advertising clients, distribution partners, members of the media, team personnel, players and FSN executives - recently gathered to celebrate a new era of Angels Baseball and FOX Sports West. The evening event included:

Top (L-R): Howie Kendrick and CJ Wilson with Host Michael Eaves
Bottom (L-R): FS West Analyst Mark Gubicza, Carole Moreno, Angels Owner Arte Moreno, Michael Eaves

- VIP cocktail reception at STAPLES Center

- Meet and greet with players Howie Kendrick and CJ Wilson 

- Q&A sessions with Angels personnel and players
- FOX Sports West Girls greeted guests on the red carpet 

- Evening concluded with Lakers vs. Clippers game

FOX Sports Ohio Marches To Record Opening Day

From record ratings to direct interaction with tens of thousands of fans, FOX Sports Ohio hit a home run on Cincinnati Reds Opening Day. Leading up the big day, the network also prepared fans for the season with an expanded “March to Opening Day” campaign, offering more extensive programming and more events and fan engagement than ever before.

• Month-long preseason programming, presented by Tri-State Chevy Dealers, including new nightly show with call-in contest & social media interaction

• Twelve local events featuring games, contests, prizes, and FOX Sports Ohio Girls

• FSOhio stretched vehicle in Opening Day Parade with Reds broadcasters and FOX Sports Ohio Girls

• Hour-long Reds Live pregame show on Opening Day included special FOX Sports Ohio Girls and Opening Day Parade segment (click to watch)

• Record High Opening Day Rating – 21.25 HH rating in simulcast with WKRC Channel 12; 24% increase from previous record (17.2 in 2000)

March Madness with the FOX Sports Girls

FS West Girls Asha and Corinne showing support for the Children's Hospital of Los Angeles blood drive.

FOX Sports Ohio Girls with former California
governor and actor Arnold Schwarzenegger

• Concept now launched at eight RSNs

• FOX Sports Girls succeeding in three key roles:  goodwill ambassadors to fans, teams and local community; on-air hosts; and social media influencers

• Recently launched: Midwest, Ohio &  Southwest

• Valuable marketing and PR exposure: Radio, TV, magazine hits in nearly every market

• Valuable Marketing Publicity: Detroit’s "April in the D" & Ad Age article