Monday, March 7, 2011

FSN Local Web Sites Set New Traffic High in Feb



* Total unique users up 51% from prior month

* FOXSportsSouthwest.com accounted for 33% of all Feb page views

* FOXSportsFlorida.com set new all-time high with coverage of NBA All-Star Weekend. 

* FOXSportsSouth.com saw its highest spike in uniques and page views

Dallas-Fort Worth’s first-ever Super Bowl, a creative solution to address a team owner’s program concerns, and a blockbuster NBA trade led to the best-month ever for FoxSportsSouthwest.com.

FOX Sports North Puts Fans in Director's Chair

FOX Sports North steps up "second screen" experience for viewers.


* Adds interactive features "Director's Cut" and "Snappy TV" to college hockey telecasts, including:


* Directors Cut:  A live view of camera angles, replays and graphics as well as the producer and director's live mics on FoxSportsNorth.com


* Instant “What You Missed” SnappyTV Video Clips: Instant highlights seconds after it happens on FoxSportsNorth.com or via direct links sent out to fans on Twitter and Facebook.

Friday, March 4, 2011

FS Southwest Ends Black History Month by Honoring SMU Legend Jerry LeVias


VIDEO: Jerry LeVias from SMUDailyMustang.com on Vimeo.

    * Distinguished Panel Commemorates Integration of College Football in Southwest

      * Event Webcast Live on FoxSportsSouthwest.com


      * "Under the Lights" Television Special to Premier in March


      Fox Sports Southwest closed out Black History Month on Monday with a live webcast of a compelling Town Hall Forum at Southern Methodist University to honor the legacy of SMU star wide receiver Jerry LeVias, the first black scholarship athlete in the Southwest Conference.


      Media coverage included the Dallas Morning News, SMU Daily Campus, and others. 

      Thursday, March 3, 2011

      "April in the D" Contest Tops 100,000 Votes

      • FOX Sports Detroit's Annual Song Contest Drawing to a Close
      • Detroit Native Kid Rock Heads List of Guest Judges
      • Team Partners Help Get Out the Vote

      One sure sign that the cold and snowy Michigan winter will soon end is the arrival of FOX Sports Detroit's APRIL IN THE D Song Contest, a prelude to the network's annual month-long celebration of the local sports scene and the welcome arrival of springtime.


      Wednesday, March 2, 2011

      Magic Set Ratings Record with Victory Over Knicks


      As Dwight Howard added another 30-point, 16-rebound game to his MVP resume and Jameer Nelson posted a season-high 26 points last night, the Orlando Magic’s win over the New York Knicks in Orlando had fans glued to Sun Sports last night...


      • Highest rating for an Orlando Magic regular season game on Sun Sports in nearly a decade (since 1/30/02 vs. Lakers).
      • Posted a 4.7 avg. HH rating (68,731 homes) on Sun Sports in the Orlando/Daytona Beach/Melbourne market, according to Nielsen preliminary overnights
      • Through 29 game telecasts on Sun Sports, Orlando Magic ratings are up 30% over last season (same number of games).

      FOX Sports Florida Taps Into Social Media to Capture FanFests

      Great example of using social media resources to create content around an event that is not being televised.


      Fans turn out in record numbers for the recent Florida Marlins and Tampa Bay Rays annual FanFests and FOX Sports Florida/Sun Sports was there to capture content and make it available to fans.

      As the exclusive regional TV home for both teams, FOX Sports Florida/Sun Sports had a large presence both on-site and online that day, with fans lining up to meet and greet their home team TV announcers.

      Tuesday, March 1, 2011

      FSN Celebrates John Wooden Weekend to Honor Legendary Coach


      During last weekend's national Pac-10 basketball telecasts (Arizona @UCLA and Washington St. @Washington), FSN honored the memory of the late legendary UCLA coach John Wooden with a series of vignettes celebrating Wooden's life and his remarkable contributions to college basketball.

      In addition, fans who attended UCLA’s 71-49 victory over Arizona at Pauley Pavilion on Saturday received replicas of Wooden's "Pyramid of Success," and all four coaches were asked to wear a pyramid lapel pin.