On September 4th, viewers watching the Padres at Dodgers broadcast on FOX Sports San Diego (FSSD) were given the "FOX Sports San Diego Hook Up", an offer allowing fans to buy one ticket to the Padres vs. Rockies game on September 15 (also Jerry Coleman Day at Petco Park) and FSSD would pay for their companion ticket.
- Saturday, Sept. 15 is Jerry Coleman Day and FSSD wants you there to see the unveiling of Jerry's statue.
- Buy one ticket for the game, the second is on us!
- Offer available only during game-time tonight.
- Use the promo code "FOX".
- Saturday, Sept. 15 is Jerry Coleman Day and FSSD wants you there to see the unveiling of Jerry's statue.
- Buy one ticket for the game, the second is on us!
- Offer available only during game-time tonight.
- Use the promo code "FOX".
Social Media Tuesday:
The "Hook Up" broadcast coincided with "Social Media Tuesday", a weekly event in which fans can interact with the broadcast via FSSD's Twitter, Facebook, and Game Connect platforms. Throughout the broadcast fans were encouraged to...
- Tell us when they got "hooked up"
- Send us their favorite memories of Jerry Coleman
- Interact with Padres legend, Tony Gwynn, in the booth
Promotion for the "FSSD Hook Up":
- Began approximately two weeks out
- On-air mentions with lower thirds
- Press release sent out to local media and bloggers
- Gaslamp Ball article
- RJ's Fro article
- Significant social media promotion
- Began approximately two weeks out
- On-air mentions with lower thirds
- Press release sent out to local media and bloggers
- Gaslamp Ball article
- RJ's Fro article
- Significant social media promotion
Overall the event was a success and further strengthened our relationship with both the Padres and our fan base.
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