Stars in KC programming marathon
* FSKC acquired rights from MLB to the highlight film of the 1973 All-Star Game played in Kansas City, the 1989 All-Star Game featuring heroics from Royals outfielder Bo Jackson and the 2011 All-Star Game. It added FSKC and FSN baseball shows and replays of memorable Royals games to create the 50-hour Stars in KC programming marathon.
* FSKC also featured ASG content throughout the first half of the season.
* After the All-Star Break FSKC recapped the week with video of All-Star events and features in pregame -- including a mic'd up segment with Royals All-Star Billy Butler.
ASG Drives Traffic to FOXSportsKansasCity.com
* FSKC live blogged during the Home Run derby and All-Star Game, capturing news, sights and sounds from Kauffman Stadium.
* Staffed by FSKC's Eric Luchetti and Jase Bandelow along with four writers and picked up by FOXSports.com and MSN, the blog helped boost FOXSportsKansasCity.com page views by 7000 percent over an average July day.
* Leading up to the game FOXSportsKansasCity.com published a series of All-Star Memories with former Royals.
Community
* FSKC partnered with MLB to promote All-Star events, including the Fanfest and Charity 5K & Fun Run.
* FSKC analyst and former Royals All-Star Jeff Montgomery and FSKC reporter Nate Bukaty ran and organized fund-raising teams.
* FSKC talent hosted Royals and MLB events to commemorate donations to Operation Breakthrough and a baseball field renovation.
 |
| FSKC analyst and former Royals All-Star Jeff Montgomery hands out medals in his FOX Supports shirt after the All-Star Game Charity 5K. |
 |
| FSKC play-by-play announcer Ryan Lefebvre emceed as MLB Commissioner Bud Selig and the Royals -- represented by owner David Glass, President Dan Glass and Hall of Famer George Brett -- unveiled renovations at Operation Breakthrough. |
* FSKC hosted local and national advertisers and affiliates at pregame parties outside Kauffman Stadium before the Home Run Derby and All-Star Game.
No comments:
Post a Comment