Highlights:
• FOXSports.com on MSN delivered 31.2 million unique visitors in June 2012, up 25% over last June, while key competitors ESPN and Y! Sports faced 18% and 8% declines, respectively.
• Yardbarker attracted 18 million unique visitors in June 2012, increasing 64% over last year and delivering the largest audience among the FOX Sports digital roll-up for the second consecutive month. While audience growth is largely attributed to the expansion of the network, MSN referrals (+181%) and FOXSports.com referrals (+154%) have increased substantially.
• FOXSports.com grew double-digits to 17.1 mm unique visitors. FOXSports.com saw more page views and total minutes than any other property in the network with top stories related to the NBA Finals, Manny Pacquaio, the US Open and the Olympics .
• FOX Sports Local saw just over 5 MM unique visitors in June 2012 (+5%). FS Southwest and FS Florida were the two top performing regional sites, generating 2.4 MM and 1.6 MM unique visitors respectively, largely from coverage of the NBA Finals.
• Meanwhile, ESPN City Sites were down 19% from 8.6MM in June 2011 to just under 7MM in June 2012.
(Thanks to Pam Kelly, Research, FOX Sports Interactive)
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