FOX Sports Girls Helping to Drive Traffic to Local Web Sites; FOX Sports Local Page Views up 7% Yr - Yr

Month-Over-Month and Year-Over-Year HIGHLIGHTS (June 2012)

 - FS Local Visits per User are up 14% year-over-year and 9% month-over-month.

- FS Southwest and FS Florida were the two top performing regional sites, generating 2.4 MM and 1.6 MM Unique Visitors respectively, largely from coverage of the NBA Finals.

- FS Local Girls saw an 18% gain in Page Views month-over-month

- 10 RSNs reached 1 million+ Page Views

- Referring traffic from Facebook  grew 38% year-over-year, and it appears that the popularity of the FS Local girls is directly related to that growth.

- FS North is up 160% in Unique Visitors and up 67% in Page Views month-over month, their growth can be attributed to a 54% growth in FS North Girls Page Views and a substantial jump in June MSN referrals specific to FS North. 

- FS Ohio is up 17% in Unique Visitors year-over-year and up 127% month-over-month, which can be credited to a substantial jump in June MSN referrals specific to FS Ohio.  


(Thanks to Penny Moller, Research)