In-game auction exceeds expectations,
raising more than $156,000
FSSW works with team partners &
sponsors to donate auction items
Fans bid on one-of-a-kind sports &
entertainment packages
During the Rangers Live pregame show and game telecast, fans bid on 18 one-of-a-kind sports and entertainment packages provided by FOX Sports Southwest, team partners and sponsors.
FOX Sports Southwest employee volunteers, former Texas Rangers players and local celebrities manned in-stadium computer terminals to take fan bids.
Among the most popular packages that received the largest bids were:
* Catered 18-seat luxury suite at Cowboys Stadium for Dallas Cowboys game against the Detroit Lions, including 18 social sideline passes. Winning bid: $28,500.
* A chance to sit in the Rangers broadcast booth for a game with announcers Dave Barnett and Tom Grieve, hang out with reporter Jim Knox, attend the pregame production meeting, and tour the television production truck. Winning bid: $16,100.
* Trip to Los Angeles for two to watch the FOX NFL Sunday pregame show and meet Terry Bradshaw, Howie Long, Curt Menefee, Jimmy Johnson and Michael Strahan and watch all the NFL games from the VIP room at the FOX Studios. Winning bid: $13,000.
* Meet and great session for 50 guests with Hall of Fame pitcher and Rangers President Nolan Ryan at a Rangers game. Winning bid: $12,700.
* Round of golf for two with former Dallas Cowboys Super Bowl champion quarterback and FOX Sports NFL analyst Troy Aikman at the TPC Four Seasons course in Las Colinas and dinner for two at the Four Season’s Café on the Green restaurant. Winning bid: $11,050.
“The family of Shannon Stone would like to express a heartfelt thank you to all of those who have reached out to us in our time of sorrow. The auction sponsored by FOX Sports Southwest is just another example of the generosity that has come about because people want to help our family."
“The family of Shannon Stone would like to express a heartfelt thank you to all of those who have reached out to us in our time of sorrow. The auction sponsored by FOX Sports Southwest is just another example of the generosity that has come about because people want to help our family."
-- Shannon Stone Family statement distributed by Texas Rangers
Promotion:
FOX Sports Southwest marketing director Mary Hyink and the FSSW Rangers production team implemented several muli-faceted tactics leading up to the game telecast and during the game to create awareness, including:
FOX Sports Southwest marketing director Mary Hyink and the FSSW Rangers production team implemented several muli-faceted tactics leading up to the game telecast and during the game to create awareness, including:
* Full-screen graphics and live reads promoting the packages during pregame and postgame shows and in-game the week before the event.
* Full-page color ad in the Dallas Morning News highlighting the packages
* Local radio partnership with Dallas-Fort Worth’s No. 1 sports talk station 1310 The Ticket and 104.9 The Fan that included radio spots and live reads leading up to the benefit
* Full-screen graphics on the stadium scoreboard and PA announcements during each inning
* Flyers with instructions on how to bid distributed in every suite at the ballpark.
Social Media/Publicity
- Twitter and Facebook updates from FSSW promoting the event
- Local bloggers/editorial coverage by the Dallas Morning News, other local media and websites.
- Interview with Rangers Live anchor John Rhadigan on local ABC affiliate WFAA
- Day of coverage on local FOX affiliate KDFW’s Good Day Texas morning show
No comments:
Post a Comment