* Fans engaged via social media: Hundreds of fans tweeted the postgame show; photos garnered thousands of views.
Ratings
* Wednesday’s Cardinals game was the highest-rated event ever on FOX Sports Midwest and the highest-rated MLB game on any RSN this year at an 18.0 household rating.
* Missouri Lottery Cardinals Live postgame averaged a 7.2 over its 2 hours, 15 minutes of coverage.
* Toyota Cardinals Live pregame produced a 3.7, finishing second in its time slot.
* FOX Sports Midwest ranked No. 1 in prime time in St. Louis on 74 nights this season
Coverage
* On the final night of the season the Cardinals won the wild card spot with a win at Houston and the Braves' loss to the Phillies. The Cards game ended at 9:30 CT, but the Braves 13-inning affair didn’t end until more than an hour later. Host Pat Parris and analyst Mike Matheny broke down the game and provided out-by-out updates on the Braves. Reporter Jim Hayes secured live interviews in Houston with starting pitcher Chris Carpenter, manager Tony La Russa and general manager John Mozeliak. Then FOX Sports Midwest’s cameras set up in the Cards clubhouse, and captured the players’ jubilation when the Phillies took the lead and for the Braves final out. Players even talked about the team's inspirational tortoise, @TortyCraig. The postgame show ran more than two hours.
* During the final week of the season FOX Sports Midwest kept Cardinals fans updated on the Wild Card race with cut-ins to Braves highlights.
* FOX Sports Midwest will produce postgame shows after Cardinals playoff games.
Web and Social Media
* Clubhouse celebration video was uploaded to FOXSportsMidwest.com.
* Since June fans have been able to tweet comment to @FSMidwest’s postgame show in a segment called “The Tweet is On.” On Tuesday and Wednesday fans sent hundreds of tweets to the show each night.
* FOX Sports Midwest uploaded screen grabs of the Cardinals celebration to Twitter and Facebook, and the pictures garnered thousands of views.
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