* On-Air: Stellar ratings for the game and 90-minute postgame
* Local web traffic soars: triple-digit boost after MSN.com links to stories
* Fan engaged through social media: thousands of “likes” and comments recorded via Facebook and Twitter
- The action-packed Brewers vs. Marlins game received an 11.5 HH rating
- Since the Brewers and their fans didn’t know the Cardinals outcome until their game was complete, the postgame on FOX Sports Wisconsin became the spot for all to gather and then eventually celebrate the accomplishment. Brewers Live aired from 10-11:15pm and recorded a 9.7 HH rating
- A look at Miller Park the moment the Brewers clinched
- Multiple exclusive interviews with players and coaches:
- The OAP/marketing team was ready with three promos (Congrats, Brewers Live Postseason, & Playoff Rally) that started running on Saturday with last minute changes through Master Control.
Website
Within 15 minutes of the clinch, FOXsportswisconsin.com had two stories and two commemorative photo galleries posted. - The lead story was on the front of MSN.com almost immediately and included links to all related material.
- By Saturday morning, an additional three stories posted online, all written by Tyler Lockman who produced more content by himself than any other news outlet total.
- In the 24 hours after the clinch, the coverage brought exponential traffic increases to FOXsportswisconsin.com.
- Thousands of likes and comments received on Facebook (see below)
- Constant communication/interaction with fans via Twitter for 90 minutes, throughout postgame coverage
- Praises and recognition of FOX Sports Wisconsin’s coverage received, including other Milwaukee media outlets
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