Monday, March 3, 2014

FOX Sports North & FOX Sports Wisconsin Freezin’ for a Reason: Special Olympics


A FOX Sports Supports partner, Special Olympics is the world's largest sports organization for children and adults with intellectual disabilities — providing year-round training and competitions for more than 4.2 million athletes. 

FOX Sports North and FOX Sports Wisconsin are proud to have ongoing partnerships with their local chapters and have an annual tradition of supporting the Polar Bear Plunge—a major fundraiser for Special Olympics Minnesota and Special Olympics Wisconsin. 

Despite the recent subzero Midwest temps, the two regions still had over 30 participants and raised more than $5,000 combined.  Read on for additional FROZEN details… 
FOX Sports North

Led by Senior Vice President and General Manager, Mike Dimond; FOX Sports North staff, including Minnesota Wild on-air talent Mike Greenlay, Kevin Gorg, Tom Chorske and Jamie Hersch, the FOX Sports North Girls Kaylin, Angie and Kendall as well as Wild mascot, Nordy  took the plunge in early March.
A Multi-Platform Approach
  • Marketing: On-Air Promos 
  • Production Support: WATCH: Click Here
  • Radio: Mike Dimond previewed the event on KFAN: Listen Here
  • Print Media: Click Here
  • Social Media: Support across the regional and FOX Sports North Girls platforms
 
Mike Dimond’s Endeavor

With extreme determination to lead by example, Mike Dimond created his own “Freezin’ Beyond Reason” mission and decided to participate in ALL of the plunges across the state of Minnesota, with a goal of 25 jumps by March 15.
  • Details: Click Here
  • Support from Team Partners: Twins President Dave St Peter, Wolves President Chris Wright and Wild Chief Operating Officer Matt Majka joined him for one of the Twin Cities plunges
  • Support from Sponsors: Local sponsor, Kwik Trip decided to donate $5 to the campaign for every new “like” received on their Facebook page, up to $10,000, through March 15. 
    • Click Here to "like" & show your support on Facebook!
FOX Sports Wisconsin

Staff from FOX Sports Wisconsin, including Bishara and Chyna of the FOX Sports Wisconsin Girls, took the Polar Bear Plunge in late February. A major fundraising event for Special Olympics Wisconsin, the regional sports network used a multi-platform approach to support
  • *WATCH: Click Here
  • FOX Sports Wisconsin Girl Sage joined a celebrity panel to judge best costume and best entry at the plunge.
A Multi-Platform Approach:
  • Marketing: On-Air Promos
  • Production Support: Click Here
  • Social Media: Support across the regional and FOX Sports Wisconsin Girls platforms
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1 comment:

Anonymous said...

This is one of the best activities I participated in. Reaching my fundraising goal was the easy part. I am not going to lie, I was very nervous the day before up until the morning of, but when it came time, I just did it and it was a blast! It renewed my love for working for this company and reinforced what a great company we are!

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