Fans Flock to the FOX Sports North Booth at the Minnesota State Fair

The Minnesota State Fair - often often referred to as the “Great Minnesota Get Together” - was a great excuse for FOX Sports North to “get together” with sports fans from across the region. Over 1.7 million people flocked to this year's State Fair.

The network used a multi-platform approach in promoting their presence at the Fair, and with a highly visible location,  the FOX Sports North building had a constant flow of visitors during the twelve day event.

Once fans were inside, FOX Sports North provided a unique fan experience, with a variety of team partner, network and FOX related initiatives.

• Giveaways & Interactives
• Games & Prizes
• FOX Sports 1 Viewing Area
• Special appearances by on-air talent and the FOX Sports North Girls

FOX Sports North also used the opportunity to introduce the newest member of the FOX Sports North Girls team. Kendall was introduced on the first day of the Fair, WATCH

More on FOX Sports North’s Presence at the Fair:

Multi-Platform Approach to Promotion

On-Air Promos/ In-Game Reads

Social Media / Web

• Hosted Be a Sports Anchor Videos, VIEW

In Person

• FOX Sports North Girls: Appearances, over 5,000 posters distributed
• Talent:  Appearances, autograph signings
• Register to Win: Variety of hometown team tickets
• Giveaways: 10,000 boxes of mints and thousands of team partner pocket schedules
• Viewing Area: FOX Sports 1 on the big screen, recliners
• Interactive: “Be a sports anchor” booth
• Cross promotion: Exposure for FOX Sports 1 FOX’s Sleepy Hollow