Friday, August 9, 2013

'FOX Sports 1 Fan Express' Pulls into Phoenix; FOX Sports Arizona Hits HR with Cross Promotion



The 'FOX Sports 1 Fan Express' rolled into Phoenix for some fun in the desert, including an appearance at the FOX 10 Morning Show.  The Rays/Dbacks game on FOX Sports Arizona was the #1 show in primetime in Phoenix and featured multiple hits promoting FOX Sports 1 during pre, in-game and postgame, including Cleatus and FOX Sports Arizona Girl Danielle throwing out the first pitch, a look-alike game with Cleatus and Rays catcher Jose Molina, and promotion of FOX Sports 1. Next stop: San Antonio.


Select videos:

Overview/Daily Recap Video

FOX 10 Morning Show Hit

Cleatus Footage, Footage of Bus and Girls, and First Pitch Dbacks broadcast

Cleatus Compared To Rays Catcher Jose Molina

FOX Sports 1 Promo Elevator and Cleatus, Bottom of 8th Inning

Photo Galleries

and


RATINGS
Last night FOX Sports Arizona was the #1 network in primetime (6:30-10:15 pm).  The overall game rating was a 4.6 with a 8 share, which tied for the third highest rated overall show behind FOX’s MasterChef, NBC’s America’s Got Talent, and NBC Nightly News. 

Wednesday, August 7:  
1) FOX Sports Arizona (6:30 - 10:15 pm) – 4.6 rating, 8 share
2)      FOX – 4.0 rating, 7 share
3)      CBS – 3.8 rating, 7 share
4)      NBC – 3.1 rating, 6 share
5)      ABC – 2.2 rating, 4 share
6)      KTVK – 1.8 rating, 3 share

ADDITIONAL BROADCAST INTEGRATIONS

FOX Sports Girls Road to Launch- DAY 3
Rays vs. Dbacks, 8/7/13

Road to Launch promo, Pregame

Cleatus and FS1 Finger (Still Shot) Rolling During Billboards Pregame

Cleatus Hit, Pregame

Announcer with FS1 Finger and tease Fan Express, Pregame

FOX Sports Girls hit, Bottom of 2nd Inning - Kachingo

FOX Sports Girls Road to Launch Recap Reel, Top of 7th Inning – Legends Race

Girls Greet Grace After Legends Race, Postgame

Interview with FOX Sports Girls in the Stands (Danielle, Mallory, Asha)

RAYS BROADCAST: Angel Recap Feature plus Cleatus Footage at Chase Field

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