Thursday, June 27, 2013

Marathon Efforts in Minnesota to Raise Awareness for Pancreatic Cancer Network

Select FOX Sports North employees, (including SVP/GM, Mike Dimond) led by team captain FOX Sports North Girl Angie, racked up the miles at Grandma’s Marathon in Duluth, Minn. in June, all for an important cause—to raise awareness for TEAMHOPE.


Team members signed up to run either the half or full marathon and set their sights on training, all while raising funds for the Pancreatic Cancer Action Network. Runners sported purple jerseys on race  day and together helped raise over $100,000.
 
See how FOX Sports North Spread the Word, A Multi-Platform Approach:
  • Custom Promos: Featuring FOX Sports North Girl, Angie
  • Publicity Efforts: Included radio and TV interviews
    • KFAN Radio, WATCH
    • Twins Live, WATCH
    • Attended the Grandma's Marathon Press Conference
  • Web & Social Media: Promotion and donations encouraged across FOX Sports North and FOX Sports North Girls pages
  • In Person: Angie volunteered at the Pancreatic Cancer Network booth at the Grandma’s Marathon Expo the day before the race
A cause near and dear to FOX Sports North Girl Angie, she lost her Uncle Arnie to pancreatic cancer just six short weeks after he was diagnosed.

You can still donate to FOX Sports North's TEAMHOPE:
###

No comments:

Post a Comment