“...because Mr. Mertle asked the cops how long, he had to keep 'The Beast' chained up like a slave, they said until for-ev-er, for-ev--er, for-ev-er…. (One of many classic lines from the movie The Sandot)
FOX Sports North, in conjunction with FOX Home Entertainment and the Minnesota Twins, recently celebrated the 20th Anniversary of The Sandlot. The classic film was shown on the scoreboard at Target Field during the Twins vs. Red Sox game on Sunday, May 19 (shown during three hour rain delay instead of after the game, as planned) as well as on FOX Sports North following Twins Live postgame show.
The director/narrator David Mickey Evans was in attendance along with two of the actors: Patrick Renna (Ham) and Chauncey Leopardi. (Squints)
The excitement surrounding "Sandlot Day" was apparent, even the Twins players requested photos with the actors and hung out in the dugout during the three hour rain delay to watch the movie on the Target Field big screen.
- In-game drops
- Custom pomos
- Social Media
"Sandlot Day" Event Coverage
- Twins Live pregame interview with ‘Ham’ & ‘Squints’ WATCH
- Twins Live pregame interview with Director, David Mickey Evans WATCH
- Actors join Dick & Bert in the TV booth during 4th and 6th innings
Short features produced with Twins players refecting on Sandlot memories WATCH
Social media
- Twins players tweeted out photos
- Fans submitted their favorite movie lines via #SandlotMovie, lines displayed on FOXsportsnorth.com / tracked through Mass Relevance platform
- FOX Sports North and the FOX Sports North Girls posted photos and reported on special events going on from Target Field. (including Sandlot photo booth!)
Check Presentation
FOX Sports North, in connection with FOX Home Entertainment also coordinated a community relations initiative as part of the promotion. 
National and local FOX representatives presented a $25,000 check to the Twins community fund live during a pregame ceremony.
###
No comments:
Post a Comment