FOX Sports North’s “Kids in the City” Event Raises Over $100,000 for Boys & Girls Clubs of the Twin Cities

FOX Sports North’s partnership with the Boys & Girls Clubs continues to grow and evolve. The relationship, now in its 9th year, is dedicated to fostering opportunities that create a positive and resonating impact on the children. 

The regional sports network has embraced the Clubs on a number of levels through the “North Supports” platform. This Spring, numerous opportunities were identified in raising awareness including  employees volunteering at a local club, and awarding the sixth annual Home Team Scholarship. (footage: click here) The biggest initiative of them all recently took place at Target Field, where “Kids in the City”  came to life.

A major fundraiser for the Boys & Girls Clubs of the Twin Cities,  the “Kids in the City” event is designed to recognize the Boys & Girls Club After School All-Stars. The 2013 event honored over one-hundred kids and generated over $100,000 in donations.

Learn more about FOX Sports North's "Kids in the City" Efforts:

Event:

Over 200 guests, including many FOX Sports North employees, were in attendance at this year's event which featured:

• Pregame tailgate party with food donated by Buffalo Wild Wings
• A short introductory program hosted by the FOX Sports North Girls
• Silent auction featuring several great items, including sports memorabilia from  FOX Sports North’s team partners
• The opportunity to attend the Twins game with Boys & Girls Club All Stars

Production:

With the All-Stars of the Boys & Girls Clubs in attendance at the game, the Twins production team used their TV platform to help drive awareness. The crew put on a special one-hour Twins Live pregame show dedicated to the Clubs and provided in-game updates and interviews throughout the telecast.

• Twins Live All-Star Feature & Twins Community Fund Interview: WATCH
• Twins players congratulate the Boys & Girls Club All-Stars: WATCH 
• Bert Circles the Twin Cities 'Youth of the Year' Yer Moua: WATCH

 Marketing & Communications:

• Created PSA’s encouraging people to purchase tickets to the "Kids in the City" event
• Ran promos stating FOX Sports North’s commitment to the Boys & Girls Clubs
• FOX Sports North Girls interacted with event-goers and Club kids
• Posted information on the FOXsportsnorth.com “North Supports” page

• Education and exposure for the not-for-profit organization via posts on Facebook and Twitter.