FOX Sports North Owns Blyleven Hall of Fame Conversation

The anticipation for Bert Blyleven’s long awaited nomination into the National Baseball Hall of Fame has spanned over 14 years. Bert’s “Call from the Hall” finally came on January 5 and FOX Sports North / FOXSportsNorth.com became a leading news and information source, owning the conversation and creating unique content around the announcement. 

Production

·      Broadcast a one-hour live press conference from FL in conjunction with studio in MN, Watch clip.

·         Live conversations between Bert in FL and five former players/manager, Watch clip

·         Live coverage shared with KFAN radio partner that carried much of the telecast and linked to Foxsportsnorth.com from their website

·         Bugged version of live coverage “exclusive” to run on several media partners/outlets

·         Crew following Bert both in FL and in NYC for a taped documentary to air after he is inducted

Website

·         Created “Call to the Hall” webpage

·         Hosted two live web streams: Bert’s HOF reaction from home in Fort Myers and first official press conference

·         Online Chat: Conducted chat during the announcement/presser

·         Congrats Messages: Received over 350 online messages from fans sending their congratulations to Bert

·         Articles: Numerous articles posted on foxsportsnorth.com within 24 hours of the news

·         Videos: Over 28 videos posted within 24 hours of the news, some of which include:

o    Behind-the-scenes with Bert

o    Slugger Congratulates Bert

Other

·         OAP: Created/scheduled “Congratulations Bert” promo

·         Programming: Crawl scheduled morning leading up to 1 p.m. announcement:

Social Media

·         Numerous Facebook posts throughout the day with hundreds of “ likes” and fan comments

·         Numerous Tweets throughout the day with hundreds of re-tweets and fan comments.

o    @fsnorth registered as @TrendsMSP top re-tweeted site of the day