Tuesday, May 6, 2014

FOX Sports North’s 10th Annual Kids in the City Event Raises Over $120,000 for Boys & Girls Clubs


FOX SPORTS SUPPORTS THE BOYS & GIRLS CLUBS

FOX Sports North has embraced the Boys & Girls Clubs of the Twin Cities as one of their key charity partners for over 10 years.

Since 2005, FOX Sports North has maintained and promoted the "All-Star Program" at eight different Clubs throughout the Twin Cities.  Each month, one youth ages 8 – 13 years old, from each Club is honored as a FOX Sports North All-Star. (selected based on participation and success in one or more of the 3 priority outcome areas—Academic Success, Good Character & Citizenship, and Healthy Lifestyles)

At the end of the year, all of the FOX Sports North Youth All-Stars earn the opportunity to attend “Kids in the City” –an event designed to reward the kids and serve as a major fundraiser for the organization.  

The event has helped raise nearly a million dollars over the past 10 years.


 KIDS IN THE CITY 2014

This year’s “Kids in the City” event marked a decade of fun and fundraising.  Over 250 supporters gathered at Fulton Brewery for a pregame party before heading over to Target Field to watch the Twins-Dodgers game with the Club kids. 
The 2014 event raised over $120,000 for the Boys & Girls Clubs of the Twin Cities.

FOX Sports North helped organize and host the Kids in the City event:
  • Collected silent auction items from team partners and clients 
  • The FOX Sports North Girls hosted the program 
  • Arranged food and beverage partners
    • Buffalo Wild Wings provided free food for party goers, Fulton Brewery provided beverage
  •  Drove ticket sales by promoting the event across multiple platforms (in-game drops, custom promos, social media, etc)
  • Had a strong employee presence at the event
    • Employees helped raise over $3,000 for the Clubs through office fundraising efforts and the FOX Gives program
 TV COVERAGE

In addition to hosting Kids in the City on site, FOX Sports North also drove awareness about the Boys & Girls Clubs to viewers  throughout the night’s live telecast. The Clubs were featured throughout pregame, game and postgame of the Twins vs. Dodgers game. 

 

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