Wednesday, July 31, 2013

FOX Sports Florida Fantasy Auction Raises $93,000 For Miami Marlins Charities

On Monday, July 29, the Miami Marlins game vs the New York Mets set the stage for the 8th Annual Marlins Foundation FOX Sports Fantasy Broadcast Auction, which gave viewers the opportunity to bid on some amazing experiences online and through the broadcast. All proceeds from the signature event benefited the Marlins Education Fund.
The auction, which was hosted by broadcasters Rich Waltz and Tommy Hutton from the popular Clevelander Pool at Marlins Park, raised $93,000.

"All we do as a team, as individuals, and as an extension of the team, has the power to impact other lives,” said Emmanuel Munoz, Miami Marlins Director of Broadcasting. “We’d like thank our partner FOX Sports Florida and the Marlins Community Foundation for another successful broadcast auction and helping us make a difference throughout South Florida.”

"Monday night was special, and every dollar raised is a real number that impacts real lives," said Alfredo Mesa, Marlins Foundation Executive Director. "I want to thank Rich and Tommy. Thanks to their selfless support, the Marlins Education Fund will continue to impact the lives of our community’s youth. It is their leadership that keeps this tradition going."
 
FOX Sports Florida marketing, production and communications contributed to the successful night. On-air promotions and in-game drops were utilized, and the FOX Sports Florida Girls were featured on-air throughout the night as they managed the auction boards (right) alongside host Craig Minervini. Leveraged PR relationships netted successful pre-auction coverage on local sports radio and the Miami Herald, in addition to social media support (below). 
 

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