April 29, 2014 5:06 p.m. ET
Media mogul David Geffen. Getty Images
A basic rule in the sports business is that high-quality franchises in major markets don't come up for sale very often.
As a result, if the National Basketball Association is able to force Donald Sterling to sell the Los Angeles Clippers, there will likely be no shortage of bidders for a team that plays in a city mad for pro basketball, features two of the league's biggest stars— Blake Griffin and Chris Paul —and shares a home court with the Los Angeles Lakers.
The Clippers, like other NBA franchises, are due to get a windfall from a new national media deal. In addition, the Clippers' local media-rights deal expires after the 2015-16 season, giving any new owner the opportunity to strike a lucrative, long-term deal at a time when local sports rights have never been more valuable.
The team could fetch roughly $700 million, possibly more, people familiar with the matter said.

