Monday, August 1, 2011

FSN Gives Fans a Second-Screen Experience with Game Connect

Game Connect, FSN's social media-driven, second-screen experience that offers fans a detailed look at the stats behind the game, launched on most RSNs shortly after the All-Star break.


Game Connect combines a feed of real-time game data with the ability to participate in the social media conversation surrounding the game by integrating Twitter and allowing fans to send or view tweets directly from the site.


Since launching Game Connect, OAP and production have been promoting it with the help of some eye-catching spots created by Chris Hannan's group, as well with on-air integration to explain the features to fans.  (Examples below.)

Game Connect is still evolving, but Brian Rogers and Mike Conley have done a terrific job in getting the project off the ground and giving the RSNs a robust second-screen expedience to complement their telecasts.


Thursday, July 21, 2011

FOX Sports Detroit Pulls Back the Curtain
on Tigers Telecast

* Alternate telecast takes viewers inside production truck

* Tigers fans provide favorable reviews via social media

When the Detroit Tigers returned from the All-Star break on July 15, fans were treated to a choice of telecasts.  Regular game coverage was provided on FOX Sports Detroit, while FOX Sports Detroit PLUS presented a unique live look how a Tigers telecast is put together and delivered into viewers' homes.The alternate telecast delivered a split screen presentation:  part game action (as seen on FS Detroit); part an inside view/explanation of what goes on in the production truck, the broadcast booth, at camera locations and from other positions pivotal to the final product.

Tuesday, July 19, 2011

FOX Sports Arizona Leaves Its Mark During MLB All-Star Week in Phoenix

When Major League Baseball’s 82nd All-Star Game came to Phoenix, FOX Sports Arizona was in the middle of it all to ensure it would be seen and remembered by fans who turned out for one of the biggest sporting events to ever hit Arizona.

Tuesday, July 12, 2011

"Disqus" Increases Discussion on FOXSportsOhio.com

All signs point to a stronger online community since FOXSportsOhio.com began using a new commenting system. In just a week after implementing "Disqus,” the site experienced a 23X increase in the number of visitor comments.
The week before the new system, there were 19 comments. The week after, there were 445. 

Less than a week after “Disqus” debuted on FOXSportsOhio.com, two articles eclipsed the previous high-water mark for comments on an article, and one tripled the previous high.


Thursday, July 7, 2011

PRIME TICKET Encourages Southern California to ThinkCure!

*4th Annual ThinkCure! Weekend raises
over $300,000 for cancer research

*Five-hour ThinkCure! telethon on PRIME TICKET helped fuel donations for Dodgers official charity

*Online splash page, Twitter hashtag concept and live ticker helped drive awareness and increase donations

PRIME TICKET recently partnered with ThinkCure! – the official charity of the Los Angeles Dodgers - to help drive awareness for the 4th Annual ThinkCure! Weekend and encourage fans and non-fans alike to engage in the fight against cancer.

FOX Sports Southwest celebrates Independence Day with weekend tribute on Rangers telecasts

* Wounded soldiers ride to Rangers game on FOX Sports Southwest Fan Express

*  In-game features honor United States military, firefighters & police officers

*Pregame Air Force induction ceremony carried on Fourth of July telecast


'A Salute to our Heroes' was the theme for Fox Sports Southwest Texas Rangers telecasts over the Fourth of July weekend.

FOX Sports South Honors Service Members with Tribute to the Troops

* 100 Service Members Participate in Pre-Game Ceremony, Hospitality Event

* Military-themed Telecast Includes Special Guests, Graphics and Troop Shout-Outs

On July 3, FOX Sports South honored military service members with a special Tribute to the Troops celebration at Turner Field and throughout the network's telecast, which included exclusive coverage of the on-field ceremony, a message from Georgia Governor Nathan Deal, interviews with special guests, customized sponsor and troop shout-outs and military-themed graphics.